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| Zoe Tobin |
Infinite brings on former APCO director Zoe Tobin as VP. At APCO, Tobin drove strategy and execution for client programs across corporate, consumer, nonprofit, sustainability. She previously served as VP at Golin and KWT Global and held executive posts at Rubenstein Public Relations and Marino. Before transitioning to agency work, Tobin was press officer for the New York City Council and deputy press secretary for the New York City Health Department under Mayor Michael Bloomberg. In her new post, she will provide clients with counsel in areas including strategic messaging, storytelling, media relations, thought leadership, executive visibility, reputation and crisis management, and issues advisory. “Zoe stands out in our industry not only for her wealth of experience, but also for her deeply collaborative approach that helps clients tackle their most complex opportunities and challenges with ease.” said Infinite CEO Jamie Diaferia.
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| Cindy Riccio |
Konnect Agency appoints Cindy Riccio, who founded Cindy Riccio Communications, as chief growth officer. Riccio joined the executive leadership team at 360PR+ in 2022, serving as EVP and general manager of the firm’s New York office. Before starting up CRC, she served as VP, public relations at Hanesbrands and director, advertising and communications at L’Oréal. At Konnect, Riccio will drive the agency's growth strategy, advancing marketing initiatives while elevating its market position and visibility. "Having founded and scaled her own agency and bringing experience from the brand side, Cindy brings a holistic perspective that will unlock new opportunities for our clients and our team," said Konnect Agency founder and CEO Sabina Gault.
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| Dan Williams |
Masttro, a wealth tech provider, names Dan Williams global head of marketing. Williams was most recently global head of digital marketing and demand generation at FactSet, a company that provides financial data, analytics and software to the investment community. He was previously VP client services at HUGE and VP, group account director at Digitas North America. His experience includes crafting marketing strategies and leading go-to-market initiatives in the fintech and SaaS spaces. “Dan’s great experience will help Masttro achieve its growth ambitions and further position us at the go-to platform for single family offices, multi-family offices, RIAs, professional services firms and institutions,” said Masttro CEO Jay McNamara.
Jim O’Leary, Weber Shandwick global president and North America CEO, has joined Penta Group, the DC corporate advisory, as CEO.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
