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Edelman has landed the United Arab Emirates-based Mohamed Bin Zayed Water Initiative Foundation to its roster.
The firm will provide MBZWIF with strategic counsel, communications and event support on water scarcity issues.
The Foundation’s mission is to promote global accessibility to water by supporting and developing breakthrough technology and to raise awareness of the scarcity issue and elevate its prioritization on a global scale.
An estimated 4B people across the globe suffer water scarcity at least one month a year.
Ayesha Al Ateeqi, executive director at MBZWIF, told the Trends Conference on Water Scarcity in Abu Dhabi this month, that scarcity should be seen as “not just an environmental concern but as central to peace, stability and resilience.”
Her organization has a memorandum of understanding with People’s Republic of China’s Ministry of Natural Resources to promote technological advances in desalination, and foster scientific collaboration between the UAE and the PRC.
Edelman has not yet signed a contract with the MBZWIF.
Danny O’Brien, who was Fox Corp. executive VP and head of government relations, has signed on to represent the Embassy of Qatar.
The London office of Burson Group has retained Finn Partners’ New York office to strengthen the visibility of Ras Al Khaimah, which is one of the United Arab Emirates.
Hogan Lovells has expanded its relationship with Ukraine to reflect the implementation of the 50/50 US-Ukrainian partnership to develop its critical minerals.
Brownstein Hyatt Farber Schreck has agreed to provide government relations and PA services to the Kingdom of Morocco.
The Washington Media Group is providing strategic communications support for Qatar's Education City, home of satellite facilities of Weill Cornell Medicine, Carnegie Mellon, Georgetown and others.
