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Edelman has landed the United Arab Emirates-based Mohamed Bin Zayed Water Initiative Foundation to its roster.
The firm will provide MBZWIF with strategic counsel, communications and event support on water scarcity issues.
The Foundation’s mission is to promote global accessibility to water by supporting and developing breakthrough technology and to raise awareness of the scarcity issue and elevate its prioritization on a global scale.
An estimated 4B people across the globe suffer water scarcity at least one month a year.
Ayesha Al Ateeqi, executive director at MBZWIF, told the Trends Conference on Water Scarcity in Abu Dhabi this month, that scarcity should be seen as “not just an environmental concern but as central to peace, stability and resilience.”
Her organization has a memorandum of understanding with People’s Republic of China’s Ministry of Natural Resources to promote technological advances in desalination, and foster scientific collaboration between the UAE and the PRC.
Edelman has not yet signed a contract with the MBZWIF.
Gabriel Attal, who heads France’s Renaissance Partie, is relying on Gabriel Laurent Eshaghian, a Woodland Hills, CA-based real estate, aviation and investment executive, to boost his profile in the US ahead of France’s April 2027 elections.
TSG Advocates has inked a $240K one-year pact to provide PA and government relations services to the Brazilian Trade and Investment Promotion Agency.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
