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PRophet, a comms tech suite of AI-powered software and services that is part of The Marketing Cloud (formerly Stagwell Marketing Cloud), launches a university initiative designed to prepare the next generation of PR and communications professionals for an AI and data-fueled industry. The initiative, which will roll out in three phases over the next two years, is starting up with a pilot program at the NYU School of Professional Studies in Public Relations and Corporate Communication Graduate Program. It provides students and faculty with access to the full PRophet suite, along with comprehensive training and a new communications engineering certification. "This partnership represents a critical step in ensuring that emerging communications professionals are equipped with the practical knowledge and hands-on experience they need to succeed in an AI-powered communications landscape," said PRophet global CMO, Jason Brandt. "By starting with NYU, we're creating a model that can scale to help universities nationwide prepare students for the future of our industry."
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Matter Communications, which works with clients across high-technology, healthcare, consumer technology and consumer market, opens a new office in downtown Boston. The new space is designed to foster collaboration, spark creativity and welcome clients, community partners and peers. An open house event on Sept. 11 showcased the office as well as highlighting Matter’s investment in the city and its future growth. “This new space isn’t just about walls and desks — it’s about creating the right environment for our clients, our team, and our community,” said Matter principal and CEO Scott Signore.
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Marino launches Marino Intelligence, a proprietary business intelligence platform designed to transform how brands harness data to drive growth, optimize marketing performance and forge deeper audience connections. The platform offers three core service areas: data enrichment and audience optimization, marketing infrastructure and lead intelligence, and strategic nurture and engagement campaigns. It is built to help brands to uncover new opportunities and connect more strategically with target audiences, ensuring that the right message reaches the right audience. The launch of Marino Intelligence also reflects the firm’s broader commitment to AI-integrated strategy. “Marino Intelligence is only chapter one,” said Marino president John F. Marino. “Later this year we will integrate AI that predicts intent and personalizes at scale, helping brands act before needs even surface.”
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AMP3 hosted its annual Gifting Suite and Media Lounge as part of New York Fashion Week. The Sept. 16 and 17 event, which was held at the Virgin Hotel, provided a platform for AMP3 clients to gain further exposure and display their current and upcoming product ranges for the Fall/Holiday season. Brands participating in event included Wrangler, TruSkin, Brahmin, Dingo 1969, Delsey Paris (for Florence by Mills), CAT Apparel, COOFANDY, Neuvian, Feetures, Hayejin and KAHI. “This annual event has become a major tentpole moment for our agency, our clients. and our team members,” said AMP3 PR co-founder and managing partner Alyson Roy.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
