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Spectrum Science launches an initiative geared toward rethinking RFPs. The agency’s New R.F.P. (Real Fast Partnership) campaign aims to take the often months-long RFP process and compress it into a single day—delivering real-time strategic solutions and fostering authentic partnerships from the start. As part of the campaign, one prospective client will be selected to collaborate with Spectrum Science on reaching a solution to a business challenge they face. The winner will receive a virtual intake followed by an in-person half-day workshop to co-create solutions and develop a ready-to-activate plan—all at no charge. Participants experience Spectrum’s working style firsthand, aligning internal teams and building trust through authentic engagement. Submissions from those who want to participate are due by Oct. 1
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Notified introduces Content OS, an offering designed to help PR professionals negotiate the world of AI-driven search and answer engines. By uniting GlobeNewswire press release distribution, an AI-enhanced media contacts database, media monitoring and advanced analytics that includes an exclusive partnership with Profound, Content OS delivers an AI-first workflow designed for what the company calls the “Answer Economy,” a shift from traditional search results to instant, authoritative answers delivered by AI platforms. “By combining distribution, intelligence and analytics into a unified workflow, we’re empowering public relations teams to shape the narratives that define the future of corporate communications,” said Notified CEO Erik Carlson.
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54, a global sports and entertainment agency, releases Entourage, a hybrid tech advisory and modular platform business designed to help sports investors, rightsholders, federations, leagues, clubs, brands, major events and creators navigate digital transformation and accelerate commercial growth. Entourage provides advisory expertise while also delivering modular technology that can activate fans, retain their loyalty, and monetize more directly. It can operate as a full stack or as standalone deployments, supported by ongoing advisory and integration. “Traditional revenue streams are shifting, and many organizations don’t just need technology—they need a trusted partner to help them implement new strategies and tools,” said 54 group CEO Jed Moore. “Entourage exists to close that gap, combining advisory expertise with ready-to-deploy tools so stakeholders looking to achieve more through sport can build the right solutions, fast, and creating lasting commercial impact.”




Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.



