 |
Spectrum Science launches an initiative geared toward rethinking RFPs. The agency’s New R.F.P. (Real Fast Partnership) campaign aims to take the often months-long RFP process and compress it into a single day—delivering real-time strategic solutions and fostering authentic partnerships from the start. As part of the campaign, one prospective client will be selected to collaborate with Spectrum Science on reaching a solution to a business challenge they face. The winner will receive a virtual intake followed by an in-person half-day workshop to co-create solutions and develop a ready-to-activate plan—all at no charge. Participants experience Spectrum’s working style firsthand, aligning internal teams and building trust through authentic engagement. Submissions from those who want to participate are due by Oct. 1
 |
Notified introduces Content OS, an offering designed to help PR professionals negotiate the world of AI-driven search and answer engines. By uniting GlobeNewswire press release distribution, an AI-enhanced media contacts database, media monitoring and advanced analytics that includes an exclusive partnership with Profound, Content OS delivers an AI-first workflow designed for what the company calls the “Answer Economy,” a shift from traditional search results to instant, authoritative answers delivered by AI platforms. “By combining distribution, intelligence and analytics into a unified workflow, we’re empowering public relations teams to shape the narratives that define the future of corporate communications,” said Notified CEO Erik Carlson.
 |
54, a global sports and entertainment agency, releases Entourage, a hybrid tech advisory and modular platform business designed to help sports investors, rightsholders, federations, leagues, clubs, brands, major events and creators navigate digital transformation and accelerate commercial growth. Entourage provides advisory expertise while also delivering modular technology that can activate fans, retain their loyalty, and monetize more directly. It can operate as a full stack or as standalone deployments, supported by ongoing advisory and integration. “Traditional revenue streams are shifting, and many organizations don’t just need technology—they need a trusted partner to help them implement new strategies and tools,” said 54 group CEO Jed Moore. “Entourage exists to close that gap, combining advisory expertise with ready-to-deploy tools so stakeholders looking to achieve more through sport can build the right solutions, fast, and creating lasting commercial impact.”
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Moburst, which develops digital marketing and AI-powered solutions for its clients, receives an $11.8M investment from private investment firm Chrysalis Holdings, LLC... BoardroomPR launches its Answer Engine Optimization service which is designed to help businesses strengthen visibility and authority... Matter ups its focus on strategic video production services.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
