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Spectrum Science launches an initiative geared toward rethinking RFPs. The agency’s New R.F.P. (Real Fast Partnership) campaign aims to take the often months-long RFP process and compress it into a single day—delivering real-time strategic solutions and fostering authentic partnerships from the start. As part of the campaign, one prospective client will be selected to collaborate with Spectrum Science on reaching a solution to a business challenge they face. The winner will receive a virtual intake followed by an in-person half-day workshop to co-create solutions and develop a ready-to-activate plan—all at no charge. Participants experience Spectrum’s working style firsthand, aligning internal teams and building trust through authentic engagement. Submissions from those who want to participate are due by Oct. 1
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Notified introduces Content OS, an offering designed to help PR professionals negotiate the world of AI-driven search and answer engines. By uniting GlobeNewswire press release distribution, an AI-enhanced media contacts database, media monitoring and advanced analytics that includes an exclusive partnership with Profound, Content OS delivers an AI-first workflow designed for what the company calls the “Answer Economy,” a shift from traditional search results to instant, authoritative answers delivered by AI platforms. “By combining distribution, intelligence and analytics into a unified workflow, we’re empowering public relations teams to shape the narratives that define the future of corporate communications,” said Notified CEO Erik Carlson.
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54, a global sports and entertainment agency, releases Entourage, a hybrid tech advisory and modular platform business designed to help sports investors, rightsholders, federations, leagues, clubs, brands, major events and creators navigate digital transformation and accelerate commercial growth. Entourage provides advisory expertise while also delivering modular technology that can activate fans, retain their loyalty, and monetize more directly. It can operate as a full stack or as standalone deployments, supported by ongoing advisory and integration. “Traditional revenue streams are shifting, and many organizations don’t just need technology—they need a trusted partner to help them implement new strategies and tools,” said 54 group CEO Jed Moore. “Entourage exists to close that gap, combining advisory expertise with ready-to-deploy tools so stakeholders looking to achieve more through sport can build the right solutions, fast, and creating lasting commercial impact.”
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
SourceCode Communications acquires Rally Point Public Relations... Ruder Finn launches its AI Accelerator, a set of tools and capabilities that will be embedded across client work, agency workflows, and talent recruitment and development, as a way of building AI-native expertise across disciplines... Ceisler Media & Issue Advocacy, a communications, media strategy and public relations firm, is merging with Athena Global Advisors. 
MikeWorldWide launches a supply chain, logistics, and infrastructure practice... Kroll introduces two practices: Kroll Economics and Decision Intelligence... Orange Orchard founder Heather Ripley is hosting a free 60-minute live masterclass on Tuesday, Feb. 24 at 1 p.m. EST to help animal sanctuaries earn meaningful earned media coverage and turn that visibility into stronger community support.
Stagwell agencies Doner and Colle McVoy form a “strategic alliance” that will operate as DonerColle Partners... Merryman Communications, a healthcare marketing and communications agency, rebrands as M+... Crowe PR launches Crowe Media platform... Tauth Labs, which provides content authentication solutions for clients in the communications, financial services and local government sectors, has been certified by the Coalition for Content Provenance and Authenticity.
