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Keith Sherman and Associates is selected to lead public relations for U.S. Figure Skating as it heads into the Olympic Winter Games Milano Cortina 2026. Sherman has worked with such high-profile skaters as Brian Boitano, Michelle Kwan, Katarina Witt, Kristi Yamaguchi, Nancy Kerrigan, Scott Hamilton, Paul Wylie, Oxana Baiul, Tara Lapinski, Dorothy Hamill, Peggy Fleming and Sarah Hughes. The next event on the organization’s schedule is the 2025 Saatva Skate America, which returns to Lake Placid, N.Y. November 14-16. “KSA’s invaluable experience within the skating community, and proven performance and passion, make them an ideal PR partner in our mission to increase both sport participation and the visibility of our Olympic hopefuls and legendary athletes,” said U.S. Figure Skating VP of communications Isabelle McLemore.
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Champion signs on as public relations agency record for Nothing Bundt Cakes, a specialty cake company with over 600 locations. The agency will lead media outreach, storytelling and brand visibility efforts, helping the bakery share its signature Bundt cakes, seasonal campaigns and community initiatives with a broader audience. It will also deliver research-driven, creative campaign ideation and strategic media engagement to raise the profile Nothing Bundt Cakes in consumer and cultural conversations. Founded in 1997, the company bakes cakes in 10 flavors.
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REYA Communications, a boutique PR agency for luxury travel brands, renews its partnership with Cheetah Plains, an exclusive-use luxury villa and sustainable safari experience in South Africa, and is engaged by Cabane Tortin, an alpine retreat in Switzerland. REYA will handle US public relations for both properties, employing a digitally driven approach to shape the narrative around luxury villa travel and bespoke private stays. The partnership with Cheetah Plains is in line with REYA’s expertise in promoting properties and operators with a strong commitment to sustainability, conservation, and social impact. Cabane Tortin, perched at 3,000 meters (9,500 feet) above Verbier’s 4 Vallées, is Europe’s first elevated mountain hut experience,
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SCOP3 Group, a Jakarta, Indonesia-based agency specializing in hospitality and luxury lifestyle, is appointed by the Saudi Tourism Authority ito manage strategic communications, media relations and PR initiatives in Indonesia for the campaign Saudi, Welcome to Arabia. The initiative highlights the Kingdom’s heritage, Red Sea luxury developments, and UNESCO sites. SCOP3 has also been named communications partner for Fairmont Jakarta, a luxury hotel with 488 rooms and suites. Internationally, the agency is supporting SJM Resorts with the world premiere of the exhibition “Picasso: Beauty and Drama” in Macau, showcasing more than 140 original works by Pablo Picasso as part of Art Macao 2025.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
