 |
LAVIDGE, a Phoenix-based marketing communications agency, unveils a new leadership structure designed to drive growth and innovation across its public relations and publicity divisions. Anne Robertson, who has been managing director of PR at the firm for more than 18 years, will now serve as managing director of publicity. Book Publicity has been a growing area for LAVIDGE, and this change allows the agency to build on that momentum. Stacey Johnes, who joins LAVIDGE from B2B tech firm Headstand after stints at Allison, Ogilvy and Weber Shandwick, will be charged with bringing a fresh perspective to the agency’s PR department. “This change isn’t just about structure — it’s about opportunity,” says Sandra Torre, Co-President of LAVIDGE. “With dedicated leadership in both PR and Publicity, we are better positioned to deliver fresh ideas, deeper expertise, and stronger results for our clients.”
 |
Healthsperien, a healthcare policy consulting firm specializing in federal and state regulatory and legislative analysis, advocacy, and implementation, launches its Center for Health Research, Policy & Strategy. The new unit is the third in a series of new centers of expertise designed to provide clients with specialized, high-quality services and reinforce Healthsperien as a comprehensive partner and integrated hub for health policy, government relations, and research strategies. Dianne Munevar, partner, who joins Healthsperien after serving as VP of Health Care Strategy at NORC at the University of Chicago, will lead the center. “With this addition of Dianne and her team of five research experts, we now offer the comprehensive capabilities our clients need under one roof,” said Healthsperien president and founder Tom Koutsoumpas.
 |
IP Excellera, a strategic advisory firm and part of Excellera Advisory Group, opens an office in Abu Dhabi. This expansion is intended to strengthen the firm's ability to serve clients across the MENA region and in particular in the UAE capital with an integrated suite of advisory services. Firm partner Nour Sukkar has been appointed as head of Abu Dhabi to lead the office. Nour will be supported by a team of consultants across the offering, including senior consultant Shaimaa Aly, who recently joined IP Excellera's corporate reporting and financial communications team. IP Excellera specializes in investor relations, corporate reporting, sustainability and strategic communications. “With a supportive regulatory framework, Abu Dhabi is a natural hub for regional and international capital flows and IPOs. Establishing a presence here allows us to be closer to clients and to support companies as they grow, list, and communicate with investors," said Sukkar.
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Moburst, which develops digital marketing and AI-powered solutions for its clients, receives an $11.8M investment from private investment firm Chrysalis Holdings, LLC... BoardroomPR launches its Answer Engine Optimization service which is designed to help businesses strengthen visibility and authority... Matter ups its focus on strategic video production services.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
