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Firecracker PR is named agency of record by TadHealth, California’s leading school-based Electronic Health Record platform, built to streamline mental health service delivery in K–12 settings—freeing up time to guide and care for students. Firecracker will provide media relations services that will focus on featuring how various California school districts are accessing incremental state funding.
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ROI-DNA, a B2B digital marketing agency that is part of Hotwire Global, is selected as global digital advertising partner for experience management (XM) company Qualtrics. The agency will lead paid media strategy and execution across global and local markets to help Qualtrics accelerate growth and deepen engagement with key audiences. ROI-DNA will partner with internal Qualtrics teams across communications and marketing, with a focus on driving measurable outcomes through integrated digital campaigns encompassing paid search, social and programmatic channels. “ROI·DNA’s technology-driven approach, proven success in scaling global paid media and local market experts on the ground in the markets that matter to us make them an ideal partner as we expand our category leadership,” said Qualtrics VP of digital experiences Gavin Warrener.
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Golin comes on board as strategic marketing and communications partner for the Colombia Avocado Board. The agency will collaborate with CAB on a new creative direction and comprehensive branding initiative for Avocados From Colombia. The partnership focuses on building a cohesive brand identity that elevates Colombian avocados as a premium choice for retailers and consumers in the U.S. market. To support CAB’s goals—which include expanding market share and reaching an export target of 330 million pounds by 2029—Golin will lead the development of an integrated creative strategy, brand guidelines and campaign assets. “This partnership with Golin represents a strategic investment in our industry’s future at a critical moment of growth and expansion,” said CAB managing director Manuel Michel.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
