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Firecracker PR is named agency of record by TadHealth, California’s leading school-based Electronic Health Record platform, built to streamline mental health service delivery in K–12 settings—freeing up time to guide and care for students. Firecracker will provide media relations services that will focus on featuring how various California school districts are accessing incremental state funding.
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ROI-DNA, a B2B digital marketing agency that is part of Hotwire Global, is selected as global digital advertising partner for experience management (XM) company Qualtrics. The agency will lead paid media strategy and execution across global and local markets to help Qualtrics accelerate growth and deepen engagement with key audiences. ROI-DNA will partner with internal Qualtrics teams across communications and marketing, with a focus on driving measurable outcomes through integrated digital campaigns encompassing paid search, social and programmatic channels. “ROI·DNA’s technology-driven approach, proven success in scaling global paid media and local market experts on the ground in the markets that matter to us make them an ideal partner as we expand our category leadership,” said Qualtrics VP of digital experiences Gavin Warrener.
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Golin comes on board as strategic marketing and communications partner for the Colombia Avocado Board. The agency will collaborate with CAB on a new creative direction and comprehensive branding initiative for Avocados From Colombia. The partnership focuses on building a cohesive brand identity that elevates Colombian avocados as a premium choice for retailers and consumers in the U.S. market. To support CAB’s goals—which include expanding market share and reaching an export target of 330 million pounds by 2029—Golin will lead the development of an integrated creative strategy, brand guidelines and campaign assets. “This partnership with Golin represents a strategic investment in our industry’s future at a critical moment of growth and expansion,” said CAB managing director Manuel Michel.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
The Brandman Agency adds Lighthouse Hotel Management, the operational arm of Molo Hotel Group, to its portfolio... Harvest Communications picks up investor relations and corporate communications consulting duties for SafeSpace Global Corporation... William Mills Agency is engaged by payment management and receivables company CheckAlt.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
