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5WPR is named agency of record for Yourgi, a pet services marketplace that connects pet owners with trusted local providers of services ranging from grooming and training to walking, sitting, boarding and more. The agency will lead a fully integrated communications and pet marketing program encompassing public relations, thought leadership, paid media and strategic reporting. The PR strategy will focus on developing key messages, securing earned media coverage, and elevating Yourgi's executives as thought leaders in the pet care space. Media relations efforts will also include local outreach to key markets, proactive story development, and real-time opportunities to amplify the brand's presence. On the paid media side, the agency will oversee campaigns across priority platforms, leveraging a mix of social, search, programmatic, CTV, and other channels. "We are proud to partner with 5WPR, an agency that shares our commitment to excellence and innovation," said Yourgi CEO Dr. Jennifer Strickland Fowler. “Their insight and expertise will be instrumental in advancing our mission.”
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Chapter 2 signs on to support the One Drop Foundation, a nonprofit created in 2007 by Cirque du Soleil founder Guy Laliberté. The agency will work to raise the profile of One Drop’s inaugural gala on Nov. 18 in Los Angeles. The event will bring together celebrities, cultural leaders, philanthropists and luxury partners, with the proceeds funding One Drop’s safe water programs worldwide while also supporting local like-minded organizations. One Drop’s efforts have benefited nearly three million people in Latin America, India, Africa, and among Indigenous communities in Canada.
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LDPR has been appointed the agency of record for Woodloch Resorts, which encompasses Woodloch Pines and The Lodge at Woodloch, both of which are in Hawley, PA, about 90 miles from NYC. The agency will be handling all US media/influencer relations for the properties. Woodloch Pines, a 12-acre family-owned resort, spans over 300 acres. The Lodge at Woodloch, an adults-only destination, has 59 accommodations, all of which overlook either a rock garden waterfall or private wooded lake. Woodlock Resorts also operates Woodloch Springs, an 18-hole championship golf course and 400-unit upscale residential community.
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Backbone comes on board as PR agency of record for Zero Motorcycles, which provides electric two-wheel transportation and powertrains. Backbone will lead strategic communications, media relations and brand storytelling initiatives for the company in the U.S. The agency will work closely with Zero’s marketing and brand teams to amplify launches, press activations and thought leadership. “At Zero, we’re constantly looking forward, innovating, and finding ways to connect with more riders,” said Zero Motorcycles CEO Sam Paschel. “Partnering with Backbone gives us the firepower to share that vision more broadly and authentically, connecting with riders and media who believe in performance, sustainability and pushing the limits.”
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
