 |
Racepoint Global adds networking company Upscale AI to its client roster, the second AI-focused client the agency has signed up in September, following NomadGo. Racepoint will provide a range of earned-first communications services, including media, influencer and analyst relations, social media, content creation and executive thought leadership. With its next‑generation AI suite of networking solutions, Upscale AI delivers high‑performance connectivity designed for specialized compute, advancing the democratization of AI through open-standard, full-stack, turnkey solutions. “Racepoint brought the expertise we needed and quickly made an impact with key industry analysts and media that drive valuable influence with our current and prospective customers," said Upscale AI CEO Barun Kar.
 |
Brookline Public Relations is working with mining investment and technology company EarthLabs on the launch of The Great Canadian Treasure Hunt, a campaign in which 13 gold coin prizes are hidden across the country—12 worth $25,000 and one grand prize worth $1 million. The agency is providing a blend of media and influencer relations across both English and French language outlets, with the aim of sparking curiosity about the event and fueling participation, as well as raising awareness for mining in Canada. It will also expand into partnership with tourism boards as more regional clues are released.
 |
William Mills Agency, which focuses on clients in the fintech sector, signs on with Nuuvia (formerly Incent), a provider of intelligent lifecycle banking solutions for community banks and credit unions. WMA is tasked with driving deposit growth for the company, as well as expanding its influence as a premier youth banking and engagement platform for financial institutions. The Nuuvia platform ensures community financial institutions retain complete control over their customer and member ecosystems, including maintaining deposits, card revenue, data and relationships. "William Mills Agency works with many leading fintech companies, and their industry knowledge is second to none,” said Nuuvia president and COO Marcell King. “We are confident they are the right partner to propel Nuuvia into our next phase of growth.”
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
