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Racepoint Global adds networking company Upscale AI to its client roster, the second AI-focused client the agency has signed up in September, following NomadGo. Racepoint will provide a range of earned-first communications services, including media, influencer and analyst relations, social media, content creation and executive thought leadership. With its next‑generation AI suite of networking solutions, Upscale AI delivers high‑performance connectivity designed for specialized compute, advancing the democratization of AI through open-standard, full-stack, turnkey solutions. “Racepoint brought the expertise we needed and quickly made an impact with key industry analysts and media that drive valuable influence with our current and prospective customers," said Upscale AI CEO Barun Kar.
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Brookline Public Relations is working with mining investment and technology company EarthLabs on the launch of The Great Canadian Treasure Hunt, a campaign in which 13 gold coin prizes are hidden across the country—12 worth $25,000 and one grand prize worth $1 million. The agency is providing a blend of media and influencer relations across both English and French language outlets, with the aim of sparking curiosity about the event and fueling participation, as well as raising awareness for mining in Canada. It will also expand into partnership with tourism boards as more regional clues are released.
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William Mills Agency, which focuses on clients in the fintech sector, signs on with Nuuvia (formerly Incent), a provider of intelligent lifecycle banking solutions for community banks and credit unions. WMA is tasked with driving deposit growth for the company, as well as expanding its influence as a premier youth banking and engagement platform for financial institutions. The Nuuvia platform ensures community financial institutions retain complete control over their customer and member ecosystems, including maintaining deposits, card revenue, data and relationships. "William Mills Agency works with many leading fintech companies, and their industry knowledge is second to none,” said Nuuvia president and COO Marcell King. “We are confident they are the right partner to propel Nuuvia into our next phase of growth.”
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
