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| Lisa Franklin |
The National Women's History Museum names Lisa Franklin as its first CMO. Franklin was most recently CMO for Major League Soccer club D.C. United. She was previously SVP of global brand marketing and communications at cybersecurity education provider ThriveDX, and has held marketing posts at Deloitte, Verizon/AOL, Microsoft and Meta. In addition to providing brand and marketing leadership at NWHM, Franklin will support its operational side, including tech integration and process-building. "Her vision and leadership will help us amplify women's history and stories in step with the pace of cultural moments, ensuring they take their rightful place in history," said National Women’s History Museum president and CEO Frédérique Irwin.
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| Marques E. Zak |
The Atlantic Coast Conference hires Marques E. Zak as chief marketing and brand officer, a newly created position. Zak joins the ACC from American Express, where he was head of multicultural marketing, launching the company’s first enterprise-wide multicultural marketing strategy. He previously held a range of senior leadership roles at PepsiCo and was a strategy consultant at Deloitte. In his new role, Zak will set and execute the ACC’s marketing and brand strategy, overseeing all initiatives across digital, social, and live experiences. “Marques is a proven marketing innovator whose leadership has consistently brought brands closer to their audiences in authentic and impactful ways,” said ACC Commissioner Jim Phillips.
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| Stella Low |
Snowflake, an AI data cloud company, names Stella Low CCO, effective Oct. 6. Low was most recently chief communications and corporate affairs officer at HP. Before that, she served as head of corporate communications at Apple and CCO at Cisco. At Snowflake, Low will be responsible for Snowflake’s communications strategy, advising the company’s leadership as the company continues to grow and scale as a technology leader. “Stella brings a wealth of experience leading high-performing teams and delivering impactful communication strategies for some of the world's largest and most enduring technology companies,” said Snowflake CMO Denise Persson.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
