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| Michelle Rago |
RG2 Communications is named agency of record for Michelle Rago Destinations, a destination-wedding and event-planning company. RG2 will oversee an integrated communications strategy designed to position Michelle Rago Destinations beyond the wedding and event space. This includes managing media relations, activating brand partnerships, and driving awareness through high-impact campaigns, in addition to long-lead feature development, broadcast and digital opportunities, thought leadership and curated market activations. “Michelle has defined the language of elevated destination weddings for modern couples,” said RG2 co-founder Ross Belfer. “We are honored to partner with Michelle and her team to amplify that legacy across luxury lifestyle, travel, design and culture media.”
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Gunpowder, an enthusiast lifestyle agency, signs on to support the communications and marketing team of Montana Silversmiths, a supplier of Western fashion accessories, including jewelry and belt buckles. Gunpowder will provide public relations and marketing services to generate earned media coverage of the company both in and beyond the Western space. The official silversmith of the Professional Rodeo Cowboys Association, Montana Silversmiths creates championship buckles and awards for rodeo athletes. It also applies its traditional silversmithing techniques to develop hat and hair accessories, cuff links and other Western pieces. “Their deep understanding of lifestyle branding and earned media strategy makes them the perfect partner as we expand our national footprint and elevate the Montana Silversmiths story, said Montana Silversmith VP of marketing Marshall Smith.
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Moroch is selected to lead a comprehensive rebranding initiative for grocery chain Giant Eagle which has more than 200 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland, and Indiana. Moroch’s work for the client will center on a new brand platform, “Because It Matters”, which will be rolled out across broadcast, print, digital and out-of-home marketing. The rebrand is supported by a strategic foundation intended to ensure consistency across channels and touchpoints. It includes updated messaging, refreshed brand elements and a focus on aligning the brand’s voice with its values. “By looking at Giant Eagle with a local lens, we can create uniquely authentic work that resonates with their community and drives results,” said Moroch CEO Matt Powell.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
