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| Michelle Rago |
RG2 Communications is named agency of record for Michelle Rago Destinations, a destination-wedding and event-planning company. RG2 will oversee an integrated communications strategy designed to position Michelle Rago Destinations beyond the wedding and event space. This includes managing media relations, activating brand partnerships, and driving awareness through high-impact campaigns, in addition to long-lead feature development, broadcast and digital opportunities, thought leadership and curated market activations. “Michelle has defined the language of elevated destination weddings for modern couples,” said RG2 co-founder Ross Belfer. “We are honored to partner with Michelle and her team to amplify that legacy across luxury lifestyle, travel, design and culture media.”
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Gunpowder, an enthusiast lifestyle agency, signs on to support the communications and marketing team of Montana Silversmiths, a supplier of Western fashion accessories, including jewelry and belt buckles. Gunpowder will provide public relations and marketing services to generate earned media coverage of the company both in and beyond the Western space. The official silversmith of the Professional Rodeo Cowboys Association, Montana Silversmiths creates championship buckles and awards for rodeo athletes. It also applies its traditional silversmithing techniques to develop hat and hair accessories, cuff links and other Western pieces. “Their deep understanding of lifestyle branding and earned media strategy makes them the perfect partner as we expand our national footprint and elevate the Montana Silversmiths story, said Montana Silversmith VP of marketing Marshall Smith.
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Moroch is selected to lead a comprehensive rebranding initiative for grocery chain Giant Eagle which has more than 200 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland, and Indiana. Moroch’s work for the client will center on a new brand platform, “Because It Matters”, which will be rolled out across broadcast, print, digital and out-of-home marketing. The rebrand is supported by a strategic foundation intended to ensure consistency across channels and touchpoints. It includes updated messaging, refreshed brand elements and a focus on aligning the brand’s voice with its values. “By looking at Giant Eagle with a local lens, we can create uniquely authentic work that resonates with their community and drives results,” said Moroch CEO Matt Powell.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
The Brandman Agency adds Lighthouse Hotel Management, the operational arm of Molo Hotel Group, to its portfolio... Harvest Communications picks up investor relations and corporate communications consulting duties for SafeSpace Global Corporation... William Mills Agency is engaged by payment management and receivables company CheckAlt.
