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Champion gains PR and digital media work from Jason’s Deli, a family-owned deli with more than 235 locations across 27 states. Champion will work with the Jason’s Deli team to highlight the quality of its food, showcase menu innovation and amplify its executive team through strategic thought leadership initiatives. The agency will also spearhead digital efforts to drive awareness and in-store traffic, while also supporting the brand’s reward program, Deli Dollars. The partnership marks a strategic shift for the company toward brand-led storytelling, strengthened online presence, earned media visibility and greater engagement with both longtime and first-time guests. “As we continue to grow, it’s essential that our story reflects not only our pioneering role in healthier dining, but also the uncompromising quality and hospitality that define us. Champion has the right mix of vision and experience to bring that story to life,” said Jason’s Deli VP of marketing Kim Collura.
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CS-Effect, a certified women-owned agency, is named PR agency of record for Prevent Blindness, a non-profit patient advocacy organization dedicated to preventing blindness and preserving sight. The agency will design a strategic communications plan that incorporates earned media outreach, influencer relations, social media and strategic partnerships designed to position Prevent Blindness as a trusted source for eye health information. Founded in 1908, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. CS-Effect’s client roster also includes the American Brain Tumor Association, American Association of Endodontists and the American Industrial Hygiene Association. “Our goal is to ensure people see Prevent Blindness as their trusted partner in eye health and the go-to source for all their vision and eye health needs,” said Prevent Blindness president & CEO Jeff Todd.
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The Pollack Group adds Sonic Fire Tech, an infrasound fire suppression system. The agency will support the launch of SFT’s products: the Home Defense System, designed for residential wildfire protection; the Sonic Backpack, a portable solution for wildfire response; and Infrastructure Defense technology, which focuses on safeguarding critical infrastructure. Planned activities include a public relations program, messaging development, website creation, video production and collateral. “Sonic Fire Tech is rewriting the playbook for wildfire defense. We’re proud to help shape the story of a company that can truly save lives, protect communities, and build a safer future,” said TPG president Stefan Pollack.
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Bader Rutter lands Ingredion, which provides ingredient solutions to improve the taste, texture, nutrition and functionality of food and beverages. Bader Rutter will lead Ingredion’s integrated marketing efforts, including brand strategy, creative campaign development, digital marketing, and media strategy and implementation. With operations across Latin America, North America, Europe, Middle East, Africa and Asia-Pacific, Ingredion’s portfolio of products includes starches, sweeteners, plant-based proteins and food texturizers. “Bader Rutter’s expertise, collaborative approach and proven ability to deliver impact through globally consistent, yet locally relevant work makes them an ideal partner at this pivotal moment for our company,” said Ingredion senior director and head of brand and marketing communications Stephanie Smith-Schellhorn.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
