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| Adrienne McGarr |
FINN Partners promotes Adrienne McGarr to managing partner, head of the east coast technology practice. McGarr, who joined FINN in 2003, was previously a senior partner at the firm, primarily working with clients in the technology and nonprofit sectors. As leader of FINN’s East Coast technology team, she will oversee areas including new business development, staffing, client relationship management and setting the strategic direction for the practice. “Adrienne has consistently demonstrated exceptional leadership and an unwavering commitment to our clients and our team,” said FINN Partners founding managing partner Alicia Young. “Her contributions have been vital to the growth of our technology practice, and she truly exemplifies the values that define FINN Partners.
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| Randa Stephan |
Burson appoints global chief brand officer Randa Stephan to the additional role of chief corporate strategy officer. Before the formation of Burson in January 2024, Stephan was global chief marketing and communications officer at Hill & Knowlton. Before that, she was EVP, global head of marketing and brand at Weber Shandwick, where she redesigned the positioning and go-to-market strategy for the agency. Stephan has also served as executive director of WSJ Custom Studios, the Wall Street Journal’s custom marketing arm. In her new role at Burson, she is charged with driving the agency’s strategic plan and steering the continued development of global capabilities and solutions to best serve clients. “Her sharp eye for market analysis, stakeholder management and creative storytelling will guide our continued development of capabilities to build reputation and drive growth,” said Burson global CEO Corey duBrowa.
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| Jack Martin |
Amplify, an AI-powered enterprise growth platform, brings on Jack Martin as its first CMO. Martin co-founded Elite Advisor Group, where he led high-value multimillion-dollar campaigns for financial institutions, including asset and wealth managers. At Amplify, he will lead brand strategy, demand generation and go-to-market execution. “As Amplify continues to expand, it’s crucial our messaging accurately conveys our core values and overall vision,” said chief growth officer Vickie Lewin. “Jack has the experience we need to continue providing advisors with accurate branding and pipeline growth.”
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
