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Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative and strategic consultant responsible for its logo and restaurant refresh.
That overhaul led to a customer uprising that forced CEO Julie Masino to junk it.
The Lebanon-TN restaurant chain in August restored the image of old-timer Uncle Herschel leaning on a barrel to its logo and stopped the restaurant updates.
Cracker Barrel said the move was designed to return the conversation to being about “serving up delicious food, warm welcomes and the kind of country hospitality that feels like family.”
Masino on Oct. 2 overshauled the executive ranks, promoting Doug Hisel, who was VP-field operations to SVP-store operations & services.
She eliminated the SVP-chief restaurant & retail operations post that was held by Cammie Spillyards-Schaefer, a ten-year veteran of the company.


There is a huge chasm when it comes to support the Iranian invasion between Americans and Israelis.
Tricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
Orchestra has recruited Deepika Sandhu for the senior VP-legal & crisis communications slot.
Apologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.



