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Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
Founded by Massimo Costa, Milan-based EJ will be revamped as Newlink Italy. He will chair Newlink Italy and be supported by Jack Blanga, VP-executive creative director; Carla Giammillaro, general manager; and Francesco Bacchelli, client service director.
Sergio Roitberg founded Newlink more than 25 years ago. The firm now has more than 500 staffers in eight offices, which include Mexico City, Santo Domingo, Buenos Aires and Lima.
It has represented Cisco, Swatch, Longines, Diaego, Citibank, Qatar Airways, Uber, Novartis, AeroMexico and Unicef.


Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.



