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Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
It has received a $200K advance payment for the effort that is budgeted at $900K for recruitment, concept development, production and post-campaign reporting, according to its Justice Dept. filing.
Called the “Esther Project," the influencer outreach is for the Ministry of Foreign Affairs and run through Havas Media Group’s Germany office.
Prime Minister Benjamin Netanyahu during his September trip to New York stressed the importance of the government’s social media outreach to bolster Israel’s flagging public support in the US.
“We have to fight with the weapons that apply to the battlefields in which we engage, and the most important ones are on social media,” he said during a meeting with pro-Israel influencers at the country’s consulate in NYC.
Bridges Partners, which incorporated in Delaware in June, is owned by Israeli consultants Yair Levi and Uri Steinberg.
APCO has signed on to provide strategic communications, media relations and stakeholder engagement to promote the culture of Uzbekistan.
Corcoran Partners has agreed to perform a “turnkey political communication, public relations, and strategic advisory campaign” on behalf of Abdullah Al-Lafi, Deputy President of the Libyan Presidential Council.
BGR Government Affairs is providing lobbying and PR services in the US for the Korea Nuclear Association for International Cooperation.
Florida’s Sniper Advertising Services has an oral agreement to provide digital and social media services for Israel.
BGR Group has signed a $3M one-year contract to provide government affairs and PR services to support Tanzania.
