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Konnect Agency signs on as agency of record for Randy's Donuts, a Los Angeles-based chain of donut shops. It will lead all consumer-facing PR efforts to amplify the brand's presence both locally and nationally. Randy's Donuts selected Konnect for its expertise in consumer media strategy and franchise marketing, and its forward-thinking approach to navigating the media landscape. "Konnect Agency understands the cultural significance of our brand and brings a fresh perspective that will help us grow while staying true to our iconic identity. We're excited to kick off this partnership and take Randy's Donuts to the next level," said Randy's Donuts president Mark Kelegian.
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Firecracker PR picks up ProBuilt Software Inc., an inventor of a patent-pending cloud architecture (Floating Forms) that brings multitasking to browser-based software. The company says that its technology allows users to open and work directly with multiple forms simultaneously within one browser window, limited only by the size of the users' monitors. Firecracker will be tasked with educating the marketplace on the technical implications of ProBuilt’s offerings through media relations campaigns.
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REYA Communications is appointed US and UK PR agency of record for The Pinnacle Kigali, a new ultra-luxury hotel in Rwanda, set to debut internationally in January 2026. REYA will lead strategic communications, media relations and global storytelling for the property, positioning it as an international destination for luxury travelers and cultural tastemakers. The appointment expands REYA’s growing portfolio in Rwanda, which includes the Volcanoes Safaris’ Virunga Lodge, known as East Africa’s premier gorilla trekking base. “We needed a partner who understands how to elevate boutique properties on the global stage. REYA’s proven ability to champion independent hotels, combined with their passion for Rwanda’s tourism offering, makes this collaboration especially meaningful,” said The Pinnacle Kigali founder Sheila Kyarisiima.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
