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Konnect Agency signs on as agency of record for Randy's Donuts, a Los Angeles-based chain of donut shops. It will lead all consumer-facing PR efforts to amplify the brand's presence both locally and nationally. Randy's Donuts selected Konnect for its expertise in consumer media strategy and franchise marketing, and its forward-thinking approach to navigating the media landscape. "Konnect Agency understands the cultural significance of our brand and brings a fresh perspective that will help us grow while staying true to our iconic identity. We're excited to kick off this partnership and take Randy's Donuts to the next level," said Randy's Donuts president Mark Kelegian.
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Firecracker PR picks up ProBuilt Software Inc., an inventor of a patent-pending cloud architecture (Floating Forms) that brings multitasking to browser-based software. The company says that its technology allows users to open and work directly with multiple forms simultaneously within one browser window, limited only by the size of the users' monitors. Firecracker will be tasked with educating the marketplace on the technical implications of ProBuilt’s offerings through media relations campaigns.
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REYA Communications is appointed US and UK PR agency of record for The Pinnacle Kigali, a new ultra-luxury hotel in Rwanda, set to debut internationally in January 2026. REYA will lead strategic communications, media relations and global storytelling for the property, positioning it as an international destination for luxury travelers and cultural tastemakers. The appointment expands REYA’s growing portfolio in Rwanda, which includes the Volcanoes Safaris’ Virunga Lodge, known as East Africa’s premier gorilla trekking base. “We needed a partner who understands how to elevate boutique properties on the global stage. REYA’s proven ability to champion independent hotels, combined with their passion for Rwanda’s tourism offering, makes this collaboration especially meaningful,” said The Pinnacle Kigali founder Sheila Kyarisiima.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
