 |
Konnect Agency signs on as agency of record for Randy's Donuts, a Los Angeles-based chain of donut shops. It will lead all consumer-facing PR efforts to amplify the brand's presence both locally and nationally. Randy's Donuts selected Konnect for its expertise in consumer media strategy and franchise marketing, and its forward-thinking approach to navigating the media landscape. "Konnect Agency understands the cultural significance of our brand and brings a fresh perspective that will help us grow while staying true to our iconic identity. We're excited to kick off this partnership and take Randy's Donuts to the next level," said Randy's Donuts president Mark Kelegian.
 |
Firecracker PR picks up ProBuilt Software Inc., an inventor of a patent-pending cloud architecture (Floating Forms) that brings multitasking to browser-based software. The company says that its technology allows users to open and work directly with multiple forms simultaneously within one browser window, limited only by the size of the users' monitors. Firecracker will be tasked with educating the marketplace on the technical implications of ProBuilt’s offerings through media relations campaigns.
 |
REYA Communications is appointed US and UK PR agency of record for The Pinnacle Kigali, a new ultra-luxury hotel in Rwanda, set to debut internationally in January 2026. REYA will lead strategic communications, media relations and global storytelling for the property, positioning it as an international destination for luxury travelers and cultural tastemakers. The appointment expands REYA’s growing portfolio in Rwanda, which includes the Volcanoes Safaris’ Virunga Lodge, known as East Africa’s premier gorilla trekking base. “We needed a partner who understands how to elevate boutique properties on the global stage. REYA’s proven ability to champion independent hotels, combined with their passion for Rwanda’s tourism offering, makes this collaboration especially meaningful,” said The Pinnacle Kigali founder Sheila Kyarisiima.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
