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The Press House, a culture-based PR firm, signs on to represent Max’s Kansas City, a clothing and events brand based on the New York night club that was open from 1966 to 1981. The agency will partner with the Max’s Kansas City team to put on a yearlong series of fashion, music, and art activations celebrating the venue’s 60th anniversary. The campaign will roll out throughout 2026. “We’re thrilled to partner with The Press House to honor the past while creating something powerfully relevant for today’s generation,” said a spokesman for Max’s Kansas City.
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Codeword, which works with enterprise tech clients, adds Demandbase; Root Insurance, a subsidiary of Root, Inc.; and Octave to its client roster. Demandbase, an account-based marketing pioneer and pipeline AI platform designed to accelerate growth at scale, has engaged Codeword to solidify its market leadership in the AI space and execute creative campaigns. For insurtech company Root Insurance, the agency will work to build a powerful storytelling engine, transforming complex tech into compelling narratives. Saas company Octave, which is planning to spin off from its parent company, Hexagon, enlisted Codeword to partner on comprehensive strategic counsel. “Codeword is one of the most creative, smart, hungry agencies I've partnered with,” said Demandbase brand and communications director Chelsey Korman. “They are super media savvy, execute efficiently, and bring writing and insight capabilities that are bar-none.”
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Spotlight Media Relations, a firm with offices in New York City and Minnesota, is engaged to lead media outreach efforts, advise on strategy and establish thought leadership for the Metropolitan Economic Development Association, a nonprofit organization that helps BIPOC entrepreneurs build their businesses. Founded in 1971, MEDA provides integrated services in three business areas: business consulting, access to capital, and connections to peers and partners. “MEDA is doing incredible work to empower and elevate BIPOC entrepreneurs, and we are honored to be selected to tell their story throughout the region and beyond,” said Spotlight Media Relations president Jill Budik.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
