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The Press House, a culture-based PR firm, signs on to represent Max’s Kansas City, a clothing and events brand based on the New York night club that was open from 1966 to 1981. The agency will partner with the Max’s Kansas City team to put on a yearlong series of fashion, music, and art activations celebrating the venue’s 60th anniversary. The campaign will roll out throughout 2026. “We’re thrilled to partner with The Press House to honor the past while creating something powerfully relevant for today’s generation,” said a spokesman for Max’s Kansas City.
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Codeword, which works with enterprise tech clients, adds Demandbase; Root Insurance, a subsidiary of Root, Inc.; and Octave to its client roster. Demandbase, an account-based marketing pioneer and pipeline AI platform designed to accelerate growth at scale, has engaged Codeword to solidify its market leadership in the AI space and execute creative campaigns. For insurtech company Root Insurance, the agency will work to build a powerful storytelling engine, transforming complex tech into compelling narratives. Saas company Octave, which is planning to spin off from its parent company, Hexagon, enlisted Codeword to partner on comprehensive strategic counsel. “Codeword is one of the most creative, smart, hungry agencies I've partnered with,” said Demandbase brand and communications director Chelsey Korman. “They are super media savvy, execute efficiently, and bring writing and insight capabilities that are bar-none.”
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Spotlight Media Relations, a firm with offices in New York City and Minnesota, is engaged to lead media outreach efforts, advise on strategy and establish thought leadership for the Metropolitan Economic Development Association, a nonprofit organization that helps BIPOC entrepreneurs build their businesses. Founded in 1971, MEDA provides integrated services in three business areas: business consulting, access to capital, and connections to peers and partners. “MEDA is doing incredible work to empower and elevate BIPOC entrepreneurs, and we are honored to be selected to tell their story throughout the region and beyond,” said Spotlight Media Relations president Jill Budik.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
