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WPP and Google announce a five-year expansion of their partnership, which will be dedicated to advancing cloud and AI technology, as well as cultivating the essential skills needed to leverage those technologies to transform marketing. The expanded partnership includes a $400 million spending commitment from WPP for Google technologies, directed toward infusing AI into its services alongside the company’s increased investment into AI and technology through WPP Open, its AI platform for marketing. Key initiatives include new, bespoke AI solutions; rapid AI model development; secure, privacy-first data collaboration; improved video and image production; preferred access to Google’s AI; and efforts to cultivate the next generation of AI talent. “Our expanded partnership with WPP is built on a shared vision to harness the power of generative and agentic AI to transform business outcomes,” said Google Cloud CEO Thomas Kurian. WPP CEO Cindy Rose added that “by delivering bespoke AI solutions and enabling hyper-relevant campaigns with unprecedented scale and speed, we're accelerating innovation across every facet of marketing to drive unparalleled growth and impact.”
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Forbes Tate Partners, a bipartisan public affairs and government relations firm, sets up shop in the Dallas–Fort Worth metropolitan area. The new Dallas office has client engagements underway in the health, energy, AI and financial services sectors. To support its work in Texas and beyond, the agency has launched the Lonestar Social Index—a proprietary data tool that analyzes how policy, business and social conversations in Texas drive national dialogue, and how developments in Washington impact the business environment in the state. “Texas is an economic powerhouse, a policy incubator and a culture driver,” said FTP managing partner Rob Mathias. “Our presence here puts us at the center of conversations that will shape the future of business and government." The agency says that a rollout of expanded services and client offerings in additional states is expected by early 2026.
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Meyocks, a Des Moines, IA-based branding and marketing agency, unveils a comprehensive rebrand that includes a new logo, website, messaging and cultural promises. The rebrand positions Meyocks as “the agency that gives a damn,” highlighting its 41-year legacy of serving brands that make a positive impact across food and beverage, health and wellness and agriculture. Since January 2024, when Kelly Ferguson took on the role of president and CEO at the agency, it has undergone an evolution marked by intentional growth and expanded capabilities, including enhanced offerings in research and data science, and the introduction of a dedicated brand strategy team. “This extensive and strategic rebrand not only better depicts who we are today but also reflects how we will continue our growth and evolution into the future,” said Ferguson.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
SourceCode Communications acquires Rally Point Public Relations... Ruder Finn launches its AI Accelerator, a set of tools and capabilities that will be embedded across client work, agency workflows, and talent recruitment and development, as a way of building AI-native expertise across disciplines... Ceisler Media & Issue Advocacy, a communications, media strategy and public relations firm, is merging with Athena Global Advisors. 
