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Real Chemistry acquires Spring & Bond, a digital media agency that works with healthcare clients. Spring & Bond’s services include media strategy and activation, technology evaluation, in-house capability development and training. Spring & Bond president and founder Elizabeth Berlinger will continue to lead the agency’s team, reporting to Real Chemistry group president and manager Kevin Johnson. The acquisition follows Real Chemistry’s July acquisition of healthcare marketing agency Greater Than One. "Spring & Bond brings a deep knowledge of the healthcare ecosystem, and advanced data and technology capabilities, enabling our clients to connect more meaningfully and effectively with their target audiences,” said Johnson.
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Jasper, an AI content automation platform, is integrating with Salesforce Marketing Cloud. This integration, which is available through Salesforce AppExchange, is intended to let marketers easily generate, personalize and optimize content at scale within their existing workflows. Jasper will help Marketing Cloud customers generate tailored content at scale using natural language prompts; streamline workflows; test and optimize content variants in real time; and leverage brand voice and guidelines that provide consistent tone, audience, and style across all generated content. "By integrating with Salesforce Marketing Cloud, we're making it possible for brands to integrate generative AI directly into their marketing workflows that drive real business value,” said Jasper CEO Timothy Young.
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Vero, which will work with brands investing in corporate, sports and entertainment sponsorships, launches in Toronto. The firm is led by co-founders Kim Harland, who previously served as president of sports marketing agency SDI Sports, and former head of brand and partnerships for Rogers Communications Tanya Witty. Between them, they have worked with such high-profile clients as the FIFA World Cup, NFL, NHL, PGA tournaments and the Toronto International Film Festival. “Our goal with Vero is to ensure companies are making informed, impactful decisions about how they engage fans and customers,” said Harland. “Sponsorship isn’t just about showing up; it’s about showing up in the right way, with the right insight, so every investment delivers real results.”
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
