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Real Chemistry acquires Spring & Bond, a digital media agency that works with healthcare clients. Spring & Bond’s services include media strategy and activation, technology evaluation, in-house capability development and training. Spring & Bond president and founder Elizabeth Berlinger will continue to lead the agency’s team, reporting to Real Chemistry group president and manager Kevin Johnson. The acquisition follows Real Chemistry’s July acquisition of healthcare marketing agency Greater Than One. "Spring & Bond brings a deep knowledge of the healthcare ecosystem, and advanced data and technology capabilities, enabling our clients to connect more meaningfully and effectively with their target audiences,” said Johnson.
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Jasper, an AI content automation platform, is integrating with Salesforce Marketing Cloud. This integration, which is available through Salesforce AppExchange, is intended to let marketers easily generate, personalize and optimize content at scale within their existing workflows. Jasper will help Marketing Cloud customers generate tailored content at scale using natural language prompts; streamline workflows; test and optimize content variants in real time; and leverage brand voice and guidelines that provide consistent tone, audience, and style across all generated content. "By integrating with Salesforce Marketing Cloud, we're making it possible for brands to integrate generative AI directly into their marketing workflows that drive real business value,” said Jasper CEO Timothy Young.
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Vero, which will work with brands investing in corporate, sports and entertainment sponsorships, launches in Toronto. The firm is led by co-founders Kim Harland, who previously served as president of sports marketing agency SDI Sports, and former head of brand and partnerships for Rogers Communications Tanya Witty. Between them, they have worked with such high-profile clients as the FIFA World Cup, NFL, NHL, PGA tournaments and the Toronto International Film Festival. “Our goal with Vero is to ensure companies are making informed, impactful decisions about how they engage fans and customers,” said Harland. “Sponsorship isn’t just about showing up; it’s about showing up in the right way, with the right insight, so every investment delivers real results.”
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
