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Real Chemistry acquires Spring & Bond, a digital media agency that works with healthcare clients. Spring & Bond’s services include media strategy and activation, technology evaluation, in-house capability development and training. Spring & Bond president and founder Elizabeth Berlinger will continue to lead the agency’s team, reporting to Real Chemistry group president and manager Kevin Johnson. The acquisition follows Real Chemistry’s July acquisition of healthcare marketing agency Greater Than One. "Spring & Bond brings a deep knowledge of the healthcare ecosystem, and advanced data and technology capabilities, enabling our clients to connect more meaningfully and effectively with their target audiences,” said Johnson.
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Jasper, an AI content automation platform, is integrating with Salesforce Marketing Cloud. This integration, which is available through Salesforce AppExchange, is intended to let marketers easily generate, personalize and optimize content at scale within their existing workflows. Jasper will help Marketing Cloud customers generate tailored content at scale using natural language prompts; streamline workflows; test and optimize content variants in real time; and leverage brand voice and guidelines that provide consistent tone, audience, and style across all generated content. "By integrating with Salesforce Marketing Cloud, we're making it possible for brands to integrate generative AI directly into their marketing workflows that drive real business value,” said Jasper CEO Timothy Young.
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Vero, which will work with brands investing in corporate, sports and entertainment sponsorships, launches in Toronto. The firm is led by co-founders Kim Harland, who previously served as president of sports marketing agency SDI Sports, and former head of brand and partnerships for Rogers Communications Tanya Witty. Between them, they have worked with such high-profile clients as the FIFA World Cup, NFL, NHL, PGA tournaments and the Toronto International Film Festival. “Our goal with Vero is to ensure companies are making informed, impactful decisions about how they engage fans and customers,” said Harland. “Sponsorship isn’t just about showing up; it’s about showing up in the right way, with the right insight, so every investment delivers real results.”
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.
