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Konnect Agency is named agency of record for Crescent Hotels & Resorts, which operates hotels, resorts, restaurants and other hospitality businesses—including upscale and luxury properties under the brand families of Marriott, Hilton and Hyatt. The agency will lead all public relations and social efforts to amplify Crescent’s presence and its excellence in hotel operations, profitability and guest services. The company selected Konnect for its expertise in B2B media and social strategy, and its forward-thinking approach to navigating the PR and social landscape. “We knew we needed a partner who could match our energy and aspirations," said Crescent Hotels & Resorts SVP of marketing Erica Kulesza. "Konnect Agency understands the high standards of our brand and brings a fresh perspective that will help us grow while staying true to our operational excellence.”
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FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers, a cooperative representing approximately 3,000 of California's almond growers. The unit will support both marketing and corporate communications for Blue Diamond. "The team distinguished itself early by employing industry-leading tools and resources, developing a tailored audience segmentation strategy, and showcasing its expertise across corporate communications, ingredient storytelling, and media relations while simultaneously bringing a collaborative spirit and vibrant energy to the initiative," said Blue Diamond Growers VP of marketing and innovation Maya Erwin.
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The Lacek Group, a loyalty, CRM, and brand marketing agency that is part of Ogilvy One, is named by FNBO, which provides commercial banking, consumer banking and wealth management services, as agency of record for credit card marketing. The partnership will focus on enhancing FNBO's co-branded credit card portfolio through comprehensive marketing initiatives designed for customer acquisition and management. "Their impressive track record in crafting personalized, impactful customer experiences, as well as their ability to navigate the complexities of multiple distinct brands within a single account truly stood out,” said FNBO SVP, partnership marketing Kim Weiss. “We are confident this collaboration will elevate our credit card marketing efforts and drive growth.”
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
