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Konnect Agency is named agency of record for Crescent Hotels & Resorts, which operates hotels, resorts, restaurants and other hospitality businesses—including upscale and luxury properties under the brand families of Marriott, Hilton and Hyatt. The agency will lead all public relations and social efforts to amplify Crescent’s presence and its excellence in hotel operations, profitability and guest services. The company selected Konnect for its expertise in B2B media and social strategy, and its forward-thinking approach to navigating the PR and social landscape. “We knew we needed a partner who could match our energy and aspirations," said Crescent Hotels & Resorts SVP of marketing Erica Kulesza. "Konnect Agency understands the high standards of our brand and brings a fresh perspective that will help us grow while staying true to our operational excellence.”
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FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers, a cooperative representing approximately 3,000 of California's almond growers. The unit will support both marketing and corporate communications for Blue Diamond. "The team distinguished itself early by employing industry-leading tools and resources, developing a tailored audience segmentation strategy, and showcasing its expertise across corporate communications, ingredient storytelling, and media relations while simultaneously bringing a collaborative spirit and vibrant energy to the initiative," said Blue Diamond Growers VP of marketing and innovation Maya Erwin.
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The Lacek Group, a loyalty, CRM, and brand marketing agency that is part of Ogilvy One, is named by FNBO, which provides commercial banking, consumer banking and wealth management services, as agency of record for credit card marketing. The partnership will focus on enhancing FNBO's co-branded credit card portfolio through comprehensive marketing initiatives designed for customer acquisition and management. "Their impressive track record in crafting personalized, impactful customer experiences, as well as their ability to navigate the complexities of multiple distinct brands within a single account truly stood out,” said FNBO SVP, partnership marketing Kim Weiss. “We are confident this collaboration will elevate our credit card marketing efforts and drive growth.”
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
