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Konnect Agency is named agency of record for Crescent Hotels & Resorts, which operates hotels, resorts, restaurants and other hospitality businesses—including upscale and luxury properties under the brand families of Marriott, Hilton and Hyatt. The agency will lead all public relations and social efforts to amplify Crescent’s presence and its excellence in hotel operations, profitability and guest services. The company selected Konnect for its expertise in B2B media and social strategy, and its forward-thinking approach to navigating the PR and social landscape. “We knew we needed a partner who could match our energy and aspirations," said Crescent Hotels & Resorts SVP of marketing Erica Kulesza. "Konnect Agency understands the high standards of our brand and brings a fresh perspective that will help us grow while staying true to our operational excellence.”
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FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers, a cooperative representing approximately 3,000 of California's almond growers. The unit will support both marketing and corporate communications for Blue Diamond. "The team distinguished itself early by employing industry-leading tools and resources, developing a tailored audience segmentation strategy, and showcasing its expertise across corporate communications, ingredient storytelling, and media relations while simultaneously bringing a collaborative spirit and vibrant energy to the initiative," said Blue Diamond Growers VP of marketing and innovation Maya Erwin.
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The Lacek Group, a loyalty, CRM, and brand marketing agency that is part of Ogilvy One, is named by FNBO, which provides commercial banking, consumer banking and wealth management services, as agency of record for credit card marketing. The partnership will focus on enhancing FNBO's co-branded credit card portfolio through comprehensive marketing initiatives designed for customer acquisition and management. "Their impressive track record in crafting personalized, impactful customer experiences, as well as their ability to navigate the complexities of multiple distinct brands within a single account truly stood out,” said FNBO SVP, partnership marketing Kim Weiss. “We are confident this collaboration will elevate our credit card marketing efforts and drive growth.”
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
Comsint Communications is PR partner for California Certified Organic Farmers... FNK IR signs on as strategic IR shop for BrilliA Incorporated, a Singapore-based provider of over 30 women's intimate apparel brands worldwide... Lou Hammond Group adds Peru, Discover Lancaster and Holiday Inn Orlando Suites Waterpark to its client roster.
