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| Tom Hafen |
Morgan & Morgan, a personal injury legal firm, brings on former GEICO head of auto marketing Tom Hafen as CMO. At GEICO, Hafen’s responsibilities included, advertising, social media, brand building and media planning for the company’s auto brand. Before coming to GEICO, he served as SVP of consumer marketing for Goldman Sachs’ consumer bank and head of marketing for Nestlé’s bottled water brands. “Tom brings over 15 years of invaluable experience marketing some of the biggest brands in the world,” said Morgan & Morgan founder John Morgan. “His deep understanding of the insurance industry's inner workings makes his addition to our team all the more impactful.”
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| Theo George |
Cinema United, which was formerly known as the National Association of Theater Owners, hires Theo George as director of marketing, a newly created position. George joins the organization from the Brooklyn Academy of Music, where he has served as cinema marketing manager since 2023. He previously served as director of marketing and communications for the Maryland Film Festival and the Friends School of Baltimore. Based in Los Angeles, he will oversee marketing and communications functions including social media, brand marketing, campaign and project management and creative leadership. “His creative acumen and strategic insight, not to mention his passion and love of the movies, were obvious and we are thrilled to see him apply those skills to advance this amazing industry forward,” said Cinema United CCO Andrew Stewart. Cinema United represents more than 33,000 movie screens in all 50 U.S. states and Canada, as well as more than 30,000 screens in 80 countries internationally.
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| David Fahr |
The Communications Group, a Little Rock, AR-based marketing and PR agency, promotes David Fahr to director of strategy and analytics. Fahr, who joins the agency’s leadership team, has been with The Communications Group since 2017, previously serving as media director. In his new position he will be tasked with leveraging analytics into actionable insights. “David’s approach to strategy and focus on AI products has contributed to our clients’ growth and success across multiple new and traditional platforms,” said The Communications Group president Lisa Van Hook. “This new position reflects his innovation and commitment to moving our clients and the agency into the future of marketing.”
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
The International Dairy Foods Association brings on 
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
