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Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations. The service will focus on shaping strategy and building authority for brands through strategic public relations, with earned and owned content ensuring brand relevance, and social channels reinforcing signals for AI-generated responses. Its three-dimensional approach centers around prioritization, content creation and optimized use of spokespeople. By combining these levers, Padilla GEO 3D can position companies to appear more frequently and more favorably in AI-generated answers. “A significant portion of search is now being done using large language models, and the techniques used for search engine marketing and search engine optimization are inadequate in a GenAI world,” said Padilla president Matt Kucharski. “Padilla GEO 3D helps brands show up – and show up accurately – in this new environment.”
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Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food manufacturing boardrooms. The network was developed in partnership with the Southern Smoke Foundation, which provides emergency relief and mental health services to food and beverage professionals. It offers food companies direct access to chefs, operators and foodservice professionals who are influencing menu trends, sustainability practices and consumer tastes across the country. Through facilitated conversations, roundtables and ongoing research, it will inform product development, innovation pipelines, and category strategies for food manufacturers and ingredient suppliers. “Partnering with a marketing agency like Bader Rutter, with a deep understanding of the food ecosystem that spans agriculture to foodservice, is exactly the kind of collaboration that helps us broaden our impact.” said Southern Smoke Foundation founder Chris Shepherd.
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Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley. Its main point is that meaningful change begins with self-respect. When we treat others with consideration, even in disagreement, Dileschneider writes, we help strengthen the communities and institutions that bind us together. Respectcontains insights and personal stories from such leaders as former PepsiCo CEO Indra Nooyi; Frances Hesselbein, who was the CEO of the Girl Scouts of the USA; and Northwell Health president and CEO Michael Dowling. Their contributions make the case that respect is not just an ideal, but a daily practice that shapes strong organizations and resilient lives.
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| Ian McCaleb |
Blue Highway Advisory and Blue Highway Global, firms that were founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, unveil a rebrand, including a new web site. Both units specialize in the areas of litigation and crisis, creators’ rights, and Open Source-derived intelligence. The rebrand follows an extensive period of daily market research, means- and message-testing, self-reflection and assurance, as well as the addition of several key staffers. “Our range of expertise is ever-expanding, and there isn’t a continent on this planet where we can’t be of real, additive assistance,” McCaleb said in a blog post on the new site.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
