 |
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations. The service will focus on shaping strategy and building authority for brands through strategic public relations, with earned and owned content ensuring brand relevance, and social channels reinforcing signals for AI-generated responses. Its three-dimensional approach centers around prioritization, content creation and optimized use of spokespeople. By combining these levers, Padilla GEO 3D can position companies to appear more frequently and more favorably in AI-generated answers. “A significant portion of search is now being done using large language models, and the techniques used for search engine marketing and search engine optimization are inadequate in a GenAI world,” said Padilla president Matt Kucharski. “Padilla GEO 3D helps brands show up – and show up accurately – in this new environment.”
 |
Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food manufacturing boardrooms. The network was developed in partnership with the Southern Smoke Foundation, which provides emergency relief and mental health services to food and beverage professionals. It offers food companies direct access to chefs, operators and foodservice professionals who are influencing menu trends, sustainability practices and consumer tastes across the country. Through facilitated conversations, roundtables and ongoing research, it will inform product development, innovation pipelines, and category strategies for food manufacturers and ingredient suppliers. “Partnering with a marketing agency like Bader Rutter, with a deep understanding of the food ecosystem that spans agriculture to foodservice, is exactly the kind of collaboration that helps us broaden our impact.” said Southern Smoke Foundation founder Chris Shepherd.
 |
Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley. Its main point is that meaningful change begins with self-respect. When we treat others with consideration, even in disagreement, Dileschneider writes, we help strengthen the communities and institutions that bind us together. Respectcontains insights and personal stories from such leaders as former PepsiCo CEO Indra Nooyi; Frances Hesselbein, who was the CEO of the Girl Scouts of the USA; and Northwell Health president and CEO Michael Dowling. Their contributions make the case that respect is not just an ideal, but a daily practice that shapes strong organizations and resilient lives.
 |
| Ian McCaleb |
Blue Highway Advisory and Blue Highway Global, firms that were founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, unveil a rebrand, including a new web site. Both units specialize in the areas of litigation and crisis, creators’ rights, and Open Source-derived intelligence. The rebrand follows an extensive period of daily market research, means- and message-testing, self-reflection and assurance, as well as the addition of several key staffers. “Our range of expertise is ever-expanding, and there isn’t a continent on this planet where we can’t be of real, additive assistance,” McCaleb said in a blog post on the new site.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
