 |
| Katie Welch |
Chanel names former Weber Shandwick EVP, global brands Katie Welch head of U.S. brand and company communications, a new role, effective Jan. 5. Welch was most recently global CMO at Rare Beauty. Before that, she served as general manager, beauty at The Honest Company and CMO at Hourglass Cosmetics. In her new post, she will oversee the integrated divisional brand communications teams and help amplify the Chanel Inc. story across the US. “Her deep understanding of brand storytelling, her collaborative leadership style, and her ability to connect with audiences through creativity and purpose make her uniquely suited to lead this next chapter for Chanel Inc. in the U.S.,” said Stéphane Blanchard, president of the U.S. region and Chanel Inc.
 |
| Marc Birtel |
Boeing is bringing former senior director, corporate communications Marc Birtel back to the company as director, employee and total rewards communications. Birtel was most recently director, international communications at Starbucks. He has also served as senior lead, executive communications at Micron Technology. In his first run at Boeing, which lasted over 20 years, Birtel held a variety of lead communications, media relations and brand management posts. He will now take on the company’s overall enterprise employee communication strategy, as well as partnering with HR leadership on the development and rollout of an all-new Total Rewards strategy.
 |
| Jess Berkin |
BARK Air, a dog-first hospitality and semi-private aviation brand, appoints Jess Berkin as VP of brand & marketing. Berkin was previously chief brand officer at real estate development, brand and design firm LEFT LANE. In addition to serving as global director of experiential marketing, luxury brands at Marriott International, she has held senior marketing and brand positions at Mint House, Porter & Sail and Makeready. At BARK Air, Berkin leads the brand’s end-to-end brand and marketing transformation—from a reimagined visual identity and editorial-forward social presence to the company’s first paid media strategy and new digital experience. “Jess brings a rare combination of creative vision, strategic rigor and a deep understanding of luxury hospitality that perfectly aligns with where BARK Air is headed,” said company president Michael Novotny.
 |
| Jamie Wolf |
SideChannel, a cybersecurity services and technology company, appoints Jamie Wolf as CMO. Previously, she led global marketing and partner teams at Cyderes, and she has headed up partnership-focused units at cyber-risk management companies Black Kite and Onapsis. In her new post, Wolf will work to elevate SideChannel’s brand, market growth, and go-to-market strategy. “Her experience connecting marketing, partnerships, and business growth will help us reinforce the trusted relationships that define SideChannel,” said SideChannel CEO Brian Haugli.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
