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Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions. Merlot will work with the company to drive key public relations and communications efforts. It will engage national commercial media through strategies including digitally integrated news releases, award submissions, tradeshow support and targeted outreach to increase brand awareness and industry engagement within the product category. Nichiha's architectural wall panels, made from durable fiber cement, provide the look and feel of wood, stone, brick or concrete, with less upkeep costs "Intimate knowledge of our industry and their savvy approach to media engagement make Merlot Marketing the ideal storyteller for our brand," said Nichiha USA director of marketing Maria Fernandez.
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Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record. CMM will lead the retailer's communications strategy, including events, partnerships, media relations and PR-led campaign planning. The efforts will be part of Sally Beauty’s continuing Sally Ignited brand refresh, which is being executed through community building, expertise through education, a curated product assortment and accessibility to meet beauty shoppers where they are. “As Sally Beauty enters this next stage, we're excited to partner with Creative Media Marketing to bring our brand story to life in new and meaningful ways," said Sally Beauty CMO Chris Kobus.
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Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY. The partnership will focus on local-market engagement, while maintaining a cohesive brand identity across properties. Doner will apply its full suite of capabilities—from brand strategy, to high-volume content production—to deliver consistent, insight-driven and culturally relevant content that connects to each property’s target audiences. “We’re excited to partner with Doner and tap into their strategic acumen, creative sensibilities, and their unique approach to production,” said Rush Street Gaming COO Cliff Ehrlich.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL. 
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
