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Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions. Merlot will work with the company to drive key public relations and communications efforts. It will engage national commercial media through strategies including digitally integrated news releases, award submissions, tradeshow support and targeted outreach to increase brand awareness and industry engagement within the product category. Nichiha's architectural wall panels, made from durable fiber cement, provide the look and feel of wood, stone, brick or concrete, with less upkeep costs "Intimate knowledge of our industry and their savvy approach to media engagement make Merlot Marketing the ideal storyteller for our brand," said Nichiha USA director of marketing Maria Fernandez.
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Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record. CMM will lead the retailer's communications strategy, including events, partnerships, media relations and PR-led campaign planning. The efforts will be part of Sally Beauty’s continuing Sally Ignited brand refresh, which is being executed through community building, expertise through education, a curated product assortment and accessibility to meet beauty shoppers where they are. “As Sally Beauty enters this next stage, we're excited to partner with Creative Media Marketing to bring our brand story to life in new and meaningful ways," said Sally Beauty CMO Chris Kobus.
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Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY. The partnership will focus on local-market engagement, while maintaining a cohesive brand identity across properties. Doner will apply its full suite of capabilities—from brand strategy, to high-volume content production—to deliver consistent, insight-driven and culturally relevant content that connects to each property’s target audiences. “We’re excited to partner with Doner and tap into their strategic acumen, creative sensibilities, and their unique approach to production,” said Rush Street Gaming COO Cliff Ehrlich.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
