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Gregory FCA is marking its 35th anniversary with a comprehensive rebrand. Now operating simply as Gregory, the new brand reflects the firm’s integration of recent acquisitions and leadership in AI-enabled human communications. Gregory, which recently won the PRSA Silver Anvil Award for Best AI Integration, employs 130 professionals across its offices in New York, Philadelphia, Boston and London. Its investments in AI-powered platforms have resulted in the Gregory Influence Engine, an AI search optimization platform for financial services firms; CrisisCalm: a real-time AI-driven tool for managing crises; media-monitoring platform Lumina; and WriteRelease, a generative AI press release tool. “We’ve evolved from a traditional PR agency into a fully integrated communications partner, blending creative, digital and AI-driven capabilities,” said Gregory founder and CEO Greg Matusky.
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Madden Media, a Tucson-based agency specializing in destination marketing, and Denver-based Karsh Hagan team up to form a new agency that will offer a suite of services including brand strategy, creative development, media planning, public relations and performance analytics. The two agencies will operate under their current names for now, with a primary focus on internal cohesiveness, and there are no planned staffing or executive changes. Karsh Hagan will continue to operate from its Denver headquarters, which will serve as a collaboration hub as the teams integrate nationwide over the next year. “Through our due diligence, we recognized that the Madden team shares not only our vision for delivering purpose and results-driven creative campaigns, but they share our commitment to clients and to ethical business practices,” said Karsh Hagan co-CEO
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Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions. Jasper Grid, which will be available to customers in Q1 2026, will work in tandem with the company’s Jasper IQ and Jasper Studio to power Content Pipelines, a unified no-code system where AI agents can act within structured workflows. Among the features of the new interface are true 1:1 personalization at scale, accelerated product content creation and faster go-to-market with regional relevance, as well as the ability to scale SEO, GEO and AEO strategies. “Content Pipelines, powered by the new Jasper Grid, bring the structure and intelligence needed not only to deliver more content, but to deliver better content,” said Jasper CEO Timothy Young.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
