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| (L-R) PKPR's Helena Dea Bala and Alyssa Cuevas |
PKPR, a New York-based boutique public relations agency that specializes in mission-driven clients across arts, culture, tech and lifestyle, launches a book publicity division focused on nonfiction authors. Headed by PKPR partner Helena Dea Bala, the new division offers publicity services designed to drive book sales, elevate author profiles and establish thought leadership. Its team brings extensive experience collaborating closely with in-house publicity teams at publishing houses. Dea Bala is joined by Alyssa Cuevas, who came to PKPR earlier this year from Hachette Book Group. Founded in 2006, PKPR has worked with such institutions as The Moth, the French Embassy’s Albertine Bookshop, Writers Guild Awards, and Brooklyn Public Library, as well as nonfiction authors including Bernard-Henri Lévy and Jeff Speck. "Books have always been central to PKPR's DNA, and after years of building literary institutions from the ground up, we saw the opportunity to apply that experience directly to nonfiction authors," said PKPR founding partner Patrick Kowalczyk.
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Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers. The new platform pairs Palantir's Foundry operating system with Stagwell agency Code and Theory's software and The Marketing Cloud's proprietary data sources and solutions. Clients will have access to a central hub for marketing that enables such use cases as audience alignment optimization and campaign management. The platform’s reliance on AI is intended to let large companies access and append their marketing data to create agents that will then implement complex marketing processes. "We expect to drive this into a significant business over the coming years as part of The Marketing Cloud," said Stagwell chairman and CEO Mark Penn.
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The Conference Board is presenting a Nov. 18-19 event that will look at the priorities, challenges and opportunities facing AI decision-makers today. The AI Leadership Summit, at the Brooklyn Marriott, features such leaders as Xerox CEO Steve Bandrowczak, Nasdaq EVP & chief financial officer Sarah Youngwood and Honeywell SVP, chief digital technology officer Sheila Jordan. They will discuss such topics as measuring ROI and unlocking business value, leading AI at scale, building the data and governance infrastructure to support growth, navigating global regulatory divergence and rethinking workforce strategy. To RSVP, contact The Conference Board’s media team.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
