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Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision. The new platform, which incorporates elements of Ruder Finn’s three AI Catalyst Engines (rf.TechLab, rf.Studio53 and rf.Digital), will be co-led by Zach Russo, head of rf.Studio53, and Tejas Totade, head of AI and CTO at Ruder Finn. Its offerings including synthetic media across audio, video and design; digital twins; scalable content generation for precision targeting; and custom GPTs. “In an era defined by rapid advancements in AI technologies and platforms, rf.StoryLab is dedicated to leveraging the latest in generative models, natural language processing, and synthetic media to engineer emotionally resonant, brand-aligned narratives at scale, and pioneer what’s next in AI-powered creative,” said Totade.
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Do It On, a Lisbon, Portugal-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents. Do It On’s entry strengthens INT. Agencies’ presence on the Iberian Peninsula and opens opportunities for brands seeking local expertise with a global perspective. Founded in 2017, Do It On provides services that include digital marketing, public relations, events and training. “Joining INT. Agencies is a statement of the quality of the work we’ve delivered and the strategic vision that drives us forward. It’s also an opportunity to share knowledge and create synergies with other independent agencies who, like us, believe in transforming business through communication,” said Do It On founder Fernando Batista.
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The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work. The guide offers a clear, accessible starting point for practitioners looking to incorporate generative AI into day-to-day work. It includes prompts across core areas of practice, including message development, strategic planning, media relations, crisis communications, executive and internal communications, social media and digital engagement. Each prompt is designed to help users define context, establish the AI assistant’s role and guide the process toward clear, actionable outputs. “This guide is designed to help professionals move from experimenting with AI to gaining confidence, working smarter and using AI to propel us into the next era of communications,” said Ray Day, 2025 PRSA chair, Stagwell vice chair and Allison Worldwide executive chair.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Enteratinment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
