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Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan. The agency will help Kintetsu expand awareness through media relations in North America. Kintetsu offers regular commuter train rides, sightseeing limited express trains, and a rail pass (available online and digitally) that connects some of the country’s most historic and culturally rich areas, such as the famed cherry blossoms of Yoshinoyama. It serves such locations as Osaka, Nara, Mie, Kyoto and the Aichi area.
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Ogilvy Health is named public relations and marketing agency of record for Azurity Pharmaceuticals. The agency will be tasked with reimagining Azurity's brand story, enhancing its external visibility and overseeing the development of a new website. With a portfolio of over 50 medicines and serving patients in more than 50 countries, Azurity leverages data and AI to navigate markets, ensure stakeholder engagement, and expand its reach. “Ogilvy Health brings world-class expertise in healthcare brand repositioning, a compelling vision for elevating our market presence, and a truly global reach—making them an ideal partner for our continued evolution,” said Azurity Pharmaceuticals CEO Ronald Scarboro.
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Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection. Zapwater already represents Finolhu, another Seaside Collection property in the Maldives. The agency will lead all U.S. public relations efforts for .HERE Maldives, developing integrated campaigns to elevate awareness and drive engagement within the luxury travel market. Set to open on Dec. 15, .HERE Maldives, which has nine residences, is located in the heart of the UNESCO-protected Baa Atoll. “Our expanded relationship with Seaside Collection reflects a shared vision for championing design-forward, experience-led hospitality,” said Zapwater Communications CEO and founder David Zapata.
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Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival, which is taking place through Nov. 16. The agency is handling UK, US and Canada arts and entertainment media relations, as well as reaching out to Nigerian communities across London to engage them with the festival. “The LITF is recognised as Africa’s leading international theatre event, reaffirming Lagos’s place as a global cultural capital," said Cherish PR associate director Samantha Allen, who is managing the account. "It’s an exciting event to bring to British audiences with a vibrant mix of red-carpet glamour, street theatre and world-class performance."
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
