![]() |
| Havilah Clarke |
Havilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.
Part of the University of Utah, Huntsman is a 161-bed facility that offers a range of psychiatric treatments and seeks to reduce stigmas from those suffering from mental disorders.
Clarke, who has more than 20 years of healthcare PR experience, held posts at Bristol Myers Squibb (lead strategy & operations, international corporate affairs) and Novo Nordisk (senior manager, product communications) as well as Edelman and Ogilvy PR.
At New York-headquartered Purposeful, she will support clients across highly regulated industries, where clarity and credibility are keys to growth.
Clarke’s “depth of experience in healthcare and biotechnology communications adds real firepower to our marketing capabilities,” said Frank De Maria, Purposeful’s founding partner.
She is based in Salt Lake City.


Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
How purpose-driven communications strengthens reputation, rallies stakeholders and builds value during economically turbulent times.



