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The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom. Founded in 1999, Rooster has a client list including brands in travel, property and technology. The addition builds PRGN’s presence the UK PR market, one of the largest globally, with an estimated value of £6 billion ($7.85 billion) in 2025. PRGN’s decision to bring on Rooster follows recent growth in other key markets, including the U.S., Taiwan, and Spain. “As the world gets more complex, companies need agencies that understand different markets and can help them share their stories everywhere. Rooster brings deep local knowledge and a global mindset, which is exactly what our clients need,” said PRGN president Frédéric François.
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Spectrum Science launches Mo (short for Momentum), an AI-powered platform that learns based on inputs and behaviors of teams and individuals, creating a personalized, compliant and efficient experience for every engagement. Mo provides each team with a custom large language model that holds essential brand knowledge, team norms and client preferences. It ensures that teams are driving momentum for clients in real time, with instant access to curated expertise and best practices. "Mo is the future of agency collaboration—a trusted digital teammate that empowers our teams and protects our clients by harnessing tenured institutional knowledge to free up time for novel thinking from our strategic teams, and to deliver consistent high-quality work that meets each client's unique needs," said Spectrum Science president and chief commercial officer Amy Hutnick.
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Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework, a consulting program that provides organizations with a clear, customized path to integrate artificial intelligence into their marketing operations. The program aims to help clients align marketing and sales, unify data and reporting, and integrate systems and workflows, as well as assisting with AI-powered content creation and AI enablement and leadership. “Our framework helps marketing teams adopt AI and articulate its impact in a way the C-suite understands, connecting creativity, data and results to the bottom line,” said Kinetic founder and principal Katie Gray.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
