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The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom. Founded in 1999, Rooster has a client list including brands in travel, property and technology. The addition builds PRGN’s presence the UK PR market, one of the largest globally, with an estimated value of £6 billion ($7.85 billion) in 2025. PRGN’s decision to bring on Rooster follows recent growth in other key markets, including the U.S., Taiwan, and Spain. “As the world gets more complex, companies need agencies that understand different markets and can help them share their stories everywhere. Rooster brings deep local knowledge and a global mindset, which is exactly what our clients need,” said PRGN president Frédéric François.
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Spectrum Science launches Mo (short for Momentum), an AI-powered platform that learns based on inputs and behaviors of teams and individuals, creating a personalized, compliant and efficient experience for every engagement. Mo provides each team with a custom large language model that holds essential brand knowledge, team norms and client preferences. It ensures that teams are driving momentum for clients in real time, with instant access to curated expertise and best practices. "Mo is the future of agency collaboration—a trusted digital teammate that empowers our teams and protects our clients by harnessing tenured institutional knowledge to free up time for novel thinking from our strategic teams, and to deliver consistent high-quality work that meets each client's unique needs," said Spectrum Science president and chief commercial officer Amy Hutnick.
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Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework, a consulting program that provides organizations with a clear, customized path to integrate artificial intelligence into their marketing operations. The program aims to help clients align marketing and sales, unify data and reporting, and integrate systems and workflows, as well as assisting with AI-powered content creation and AI enablement and leadership. “Our framework helps marketing teams adopt AI and articulate its impact in a way the C-suite understands, connecting creativity, data and results to the bottom line,” said Kinetic founder and principal Katie Gray.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
