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The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom. Founded in 1999, Rooster has a client list including brands in travel, property and technology. The addition builds PRGN’s presence the UK PR market, one of the largest globally, with an estimated value of £6 billion ($7.85 billion) in 2025. PRGN’s decision to bring on Rooster follows recent growth in other key markets, including the U.S., Taiwan, and Spain. “As the world gets more complex, companies need agencies that understand different markets and can help them share their stories everywhere. Rooster brings deep local knowledge and a global mindset, which is exactly what our clients need,” said PRGN president Frédéric François.
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Spectrum Science launches Mo (short for Momentum), an AI-powered platform that learns based on inputs and behaviors of teams and individuals, creating a personalized, compliant and efficient experience for every engagement. Mo provides each team with a custom large language model that holds essential brand knowledge, team norms and client preferences. It ensures that teams are driving momentum for clients in real time, with instant access to curated expertise and best practices. "Mo is the future of agency collaboration—a trusted digital teammate that empowers our teams and protects our clients by harnessing tenured institutional knowledge to free up time for novel thinking from our strategic teams, and to deliver consistent high-quality work that meets each client's unique needs," said Spectrum Science president and chief commercial officer Amy Hutnick.
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Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework, a consulting program that provides organizations with a clear, customized path to integrate artificial intelligence into their marketing operations. The program aims to help clients align marketing and sales, unify data and reporting, and integrate systems and workflows, as well as assisting with AI-powered content creation and AI enablement and leadership. “Our framework helps marketing teams adopt AI and articulate its impact in a way the C-suite understands, connecting creativity, data and results to the bottom line,” said Kinetic founder and principal Katie Gray.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
