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Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption. The service shifts the focus of AI implementation efforts from choosing the right technology to addressing human factors like change fatigue, uncertainty and cultural resistance. Lighthouse 360 provides a flexible, three-phase approach. PULSE measures how ready an organization is for AI transformation; PATH creates tailored roadmaps through workshops focused on people and culture; and PROPEL turns plans into action with hands-on support. Golin, which has gone from 15 percent to 95 percent employee AI adoption in under a year, has advised more than 50 organizations across consumer goods, healthcare, financial services, retail, and food and beverage industries on successful AI integration. “Lighthouse 360 brings together insights from Golin’s own AI journey, proving that when you design experiences that transform people—from anxiety to excitement, resistance to readiness, and skeptics to adopters—you create a competitive advantage others can't copy,” said Golin EVP of transformation Kris Macuslan.
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PR Boutiques International adds five new members. Ascendant Branding Group in Newark, DE is a global CEO branding firm; Toronto’s Blend PR specializes in elevating lifestyle and beauty brands; Brantta Communications in Rio de Janiero is a strategic communications firm; Munich-bsed Element C offers services in strategic communications, design and digital storytelling; and Loebell Nordberg in Vienna works across industries from legal services to hospitality to retail, with a special focus on strategic and crisis communications when needed. The addition of the new members brings PRBI’s membership to 25 agencies. “Welcoming these five exceptional agencies underscores PRBI’s continued growth and evolution,” said Julia Labaton, president of PRBI and founder of RED PR. “Blend PR, Ascendant Branding Group, Brantta Communications, Element C, and Loebell Nordberg each bring deep expertise and cultural insight, expanding the value our network delivers to clients around the world.”
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24 Seven, a marketing, creative and digital talent solutions firms backed by Morgan Stanley Capital Partners, acquires Markacy, a New York-based marketing consulting firm. Markacy’s services include omni-channel media buying, performance marketing, strategy and organizational consulting, ROI measurement and modeling, M&A marketing diligence and AI optimization. The acquisition is 24 Seven's fourth in 2025. “We have a strong shared vision of growing the marketing consulting practice to be a market leader in performance marketing, AI consulting, measurement and strategy. The organizational infrastructure 24 Seven has built will be an immediate catalyst for us," said Markacy co-founder Chris Jones.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
