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Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption. The service shifts the focus of AI implementation efforts from choosing the right technology to addressing human factors like change fatigue, uncertainty and cultural resistance. Lighthouse 360 provides a flexible, three-phase approach. PULSE measures how ready an organization is for AI transformation; PATH creates tailored roadmaps through workshops focused on people and culture; and PROPEL turns plans into action with hands-on support. Golin, which has gone from 15 percent to 95 percent employee AI adoption in under a year, has advised more than 50 organizations across consumer goods, healthcare, financial services, retail, and food and beverage industries on successful AI integration. “Lighthouse 360 brings together insights from Golin’s own AI journey, proving that when you design experiences that transform people—from anxiety to excitement, resistance to readiness, and skeptics to adopters—you create a competitive advantage others can't copy,” said Golin EVP of transformation Kris Macuslan.
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PR Boutiques International adds five new members. Ascendant Branding Group in Newark, DE is a global CEO branding firm; Toronto’s Blend PR specializes in elevating lifestyle and beauty brands; Brantta Communications in Rio de Janiero is a strategic communications firm; Munich-bsed Element C offers services in strategic communications, design and digital storytelling; and Loebell Nordberg in Vienna works across industries from legal services to hospitality to retail, with a special focus on strategic and crisis communications when needed. The addition of the new members brings PRBI’s membership to 25 agencies. “Welcoming these five exceptional agencies underscores PRBI’s continued growth and evolution,” said Julia Labaton, president of PRBI and founder of RED PR. “Blend PR, Ascendant Branding Group, Brantta Communications, Element C, and Loebell Nordberg each bring deep expertise and cultural insight, expanding the value our network delivers to clients around the world.”
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24 Seven, a marketing, creative and digital talent solutions firms backed by Morgan Stanley Capital Partners, acquires Markacy, a New York-based marketing consulting firm. Markacy’s services include omni-channel media buying, performance marketing, strategy and organizational consulting, ROI measurement and modeling, M&A marketing diligence and AI optimization. The acquisition is 24 Seven's fourth in 2025. “We have a strong shared vision of growing the marketing consulting practice to be a market leader in performance marketing, AI consulting, measurement and strategy. The organizational infrastructure 24 Seven has built will be an immediate catalyst for us," said Markacy co-founder Chris Jones.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
