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Acceleration Community of Companies launches PMK Entertainment, a firm focusing on A-list talent, music, sports, premium content companies, corporate entertainment and crisis communications. PMK Entertainment will be led by CEO Cindi Berger, who will report to ACC Founder & CEO Michael Nyman. The new unit, with a 35-person team (including industry leader Alan Nierob as president) will complement ACC’s recently launched Ingenuity Group, a next-generation talent and entertainment brand consultancy. Incoming teams of personnel and clients will now align across three areas within ACC—PMK Entertainment; ACC Advisory, an in-house marketing consultancy; and DKC, which ACC acquired a majority stake in last year. “ACC’s innovative model empowers our team to do what we do best in an agile and collaborative environment, while positioning our clients prominently at the center of the cultural zeitgeist,” said Berger. “With PMK Entertainment, we are giving a nod to our shared legacy while taking a future-forward approach to entertainment and marketing.”
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Sprout Social, a provider of social media management and analytics software, launches Sprout AI, an intelligence update anchored by the company’s proprietary AI Agent, Trellis. Leveraging Trellis, teams can now ask plain-language questions to query billions of data points for instant market research, competitive analysis and voice-of-customer feedback. The launch of Trellis and Sprout AI helps organizations proactively manage risk and reputation; accelerate routine work to unlock strategic capacity; and create impactful content for peak engagement. Sprout AI also now includes extensible, secure connections with leading AI providers, starting with ChatGPT. By deploying a remote Model Context Protocol server, customers can now embed social data directly into day-to-day AI workflows. “It’s like having a tireless strategist at your side, leveraging social intelligence to pull instant, clear insights to drive customer-centered campaigns and inform critical business decisions,” said Sprout Social CMO Scott Morris.
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The Communications Group, a Little Rock, AR-based marketing and public relations firm specializing in B2B marketing and industrial manufacturing, releases the third edition of its annual B2B Industrial Marketing Trends Report, providing industry leaders with research-driven insights. The report looks at how top B2B brands are adapting to the biggest shifts in industrial marketing for 2026, as well as offering key strategies to reach decision-makers more effectively, digital and traditional tactics shaping the future of B2B, and real-world applications to help brands stay ahead of their competitors. “B2B leaders are under pressure to do more with less as technology reshapes how they communicate and sell their products,” said ComGroup founder and B2B specialist Dane Cowling, who is the author of the report. “Our report offers strategies for balancing innovation with authenticity and audience connection.”
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
