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Meyocks launches Meyocks Research + Insights, a specialized marketing research firm that will provide custom and off-the-shelf research solutions designed to help organizations uncover actionable insights and make smarter business decisions. The new firm, led by Meyocks VP of digital delivery Beth Ann Boyd and senior market research strategist Whitney Hayes, aims to simplify data by translating information into insights that are practical, actionable and built for real-world decisions. Its Rapid Research option provides ready-to-run, pre-packaged surveys that deliver affordable insights starting at $6,000 within just two to three weeks. Custom Research includes tailored studies built around specific business questions in areas such as consumer behavior, brand health, product and package design, marketing and creative, and employer branding. “We're bringing an innovative research approach that uncovers reliable, actionable insights for clients and drives growth for brands from across all industries,” said Meyocks president and CEO Kelly Ferguson.
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Crosby Montage Partners, a Small Business Administration-approved Mentor-Protégé joint venture between Crosby Marketing Communications and Montage Marketing Group, is awarded a GSA Multiple Award Schedule contract. The award expands the venture’s ability to deliver integrated communications, outreach, digital transformation and AI/technology solutions through a simplified procurement mechanism. With a combined staff of more than 140 professionals, the joint venture is certified as an 8(a), Woman-Owned Small Business, and Economically Disadvantaged Woman-Owned Small Business. Its member firms have supported communications initiatives across such federal agencies as the Department of War, Department of Homeland Security, Social Security Administration and Transportation Security Administration. “This GSA award reflects our continued commitment to meeting rapidly evolving needs of federal agencies with the flexibility, expertise and speed of execution they require,” said Montage Marketing Group CEO Mercedita Roxas-Murray.
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Publicity For Good, a Nashville-based firm that works with purpose-driven brands, is giving away a year of public relations services, valued at $100,000. The initiative, which will support one growing mission-driven business, honors National Entrepreneurship Month, and is a continuation of the agency's mission to amplify brands that lead with impact. Businesses or brands that have active operations in the United States can register to win the services through Dec. 15 (11:59 PM EST). The winner will be announced Dec. 23. Entrants can increase their chances of winning by completing bonus activities such as following Publicity For Good on social media, referring friends and sharing the giveaway link. "We know how hard it is to grow a business rooted in purpose,” said Publicity for Good founder and CEO Heather Holmes. “Our goal is to help one deserving brand tell its story, expand its reach, and make a bigger difference.”
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
