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Continental Strategy, which has close ties with the Trump administration, has registered Geneva-based Rolex as a client for services regarding the tariffs on watch imports.
Trump this month agreed to slash the 39 percent tariff that he imposed on Swiss imports to 15 percent on the Alpine Nation’s promise to invest $200B in the US.
That move followed a Nov. 4 Oval Office meeting between Trump and a delegation of Swiss business leaders, including Rolex CEO Jean Frederic Dufour.
Trump received a Rolex gold “Datejust” desk clock, which the company produces as a collector’s item and is worth tens of thousands of dollars, according to the BBC.
Continental founder Carlos Trujillo, who served in the first Trump administration as ambassador to the Organization of American States, leads the three-person Rolex team.
He’s joined by partner Alex Garcia, a former political director for Trump’s campaign in battleground states, and VP Paul Calkins.
Breitling, a Rolex competitor, works with Trump-connected Ballard Partners on tariffs and trade matters.


Anthropic, the artificial intelligence company banned by Defense Secretary Hegseth, has hired Ballard Partners for DC representation.
The Qatar Foundation for Education, Science and Community Development enrolls Venable for government relations services.
Coinbase has hired Checkmate Government Relations, which has close ties to the Trump administration, to handle matters related to digital assets as the Senate works on the Clarity Act.
Peter Thiel-backed Palantir Technologies has added Democratic firm Ferox Strategies to its DC lobbying line-up to handle data analytics and technology issues.
Former congressmen Joe Crowley (D-NY) and Jeff Denham (R-CA) have signed on to handle the “new” TikTok on issues related to internet technology and learning-enabled platforms.



