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Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia. The agency will leverage a research-grounded approach to create a refreshed brand strategy and visual identity for the Science Museum. The efforts will focus on elevating how the museum communicates its purpose and building momentum as it plans for the next era of community impact. As it prepares to celebrate its 50th anniversary in 2027, the museum is looking to both reflect on the past and reimagine how science can spark curiosity, engage communities and foster discovery across Virginia and beyond. “The Joe Smith team understands that brand is rooted in storytelling,” said Science Museum chief wonder officer Rich Conti. “We’re excited to work with the team to evolve our brand to propel us forward.”
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Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops. The agency will lead national strategic communications, brand development and market education initiatives aimed at helping growers, distributors and policymakers understand the benefits and applications of LASCO’s electric weed control. The LASCO Lightning Weeder’s technology is designed for row crops, orchards, vineyards and regenerative operations that prioritize healthier soils and reduced dependency on herbicides. Christie & Co has a long history of supporting pioneers in regenerative agriculture, natural products and health-oriented technologies through research-based storytelling, brand strategy, media relations and market education.
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Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances. The agency will work to elevate awareness of AOG’s American-made craftsmanship, strengthen its competitive positioning, and deepen consumer and trade engagement across the outdoor-living market. Merlot will develop and distribute Digitally Integrated News Releases, manage tradeshow media outreach, and provide ongoing creative consultation across AOG's web, catalog, video, and tradeshow materials. These efforts will set the stage for AOG's showing at the 2026 Kitchen and Bath Industry Show in Orlando, FL. “Merlot's proven expertise in the home and building products industry, along with their ability to capture both the heart and mind of the consumer, makes them the ideal partner to help share AOG's story of craftsmanship, connection, and confidence," said RH Peterson VP of marketing Amy Bortz.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
