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Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories. Through a four-step methodology—SIGNAL, SENSE, SPARK and SCALE—the offering is designed to distinguish a fleeting fad from an enduring trend, and curate opportunities from which a brand can strategically connect and drive the conversation. CultureCurrent is powered by the proprietary AI technology of WPP Open in addition to the integration of Ogilvy’s 2,000+ PR, Influence and social experts with creative strategy and execution. “It’s no longer enough for brands to simply keep up with what people are doing—they need to be on time with cultural phenomena and participate in topical conversations in a way that is authentic, visible, and value-adding,” said Julianna Richter, global CEO, Ogilvy PR, Social & Influence. “With CultureCurrent, we're not just observing culture; we're actively shaping it with our clients—and fostering deeper connections and credibility in the process.”
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Forward Global, a risk and reputation management advisory firm with offices in Paris, Brussels, London, Washington D.C., New York, Miami, Los Angeles and Abidjan, is launching a subsidiary in Abu Dhabi. Forward Global Abu Dhabi will offer services including crisis and disputes advisory, public relations and government affairs, regulatory and geopolitical risk matters, digital reputation and thought leadership, as well as investigations and due diligence expertise. The Abu Dhabi launch follows the companyʼs partnership with Ballard Partners. “Having operated in the region for many years, Forward Global is now reinforcing its presence through the creation of a dedicated regional hub,” said Forward Global Partner Jean Tillinac, who will lead the Abu Dhabi subsidiary. “From Abu Dhabi, we will connect the Gulf, the Middle East, Africa, and the West, leveraging the UAEʼs strategic position to further anchor the Forward Global brand in the GCC.ˮ
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Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies. In addition to offering Satellite Media Tour services, the agency provides a full range of broadcast and video production solutions, including radio media tours; podcast series creation and distribution; full-service video production; public service announcement campaigns; and ongoing broadcast pitching, strategy, and media training. “Over the last 20 years, we’ve seen the technology behind Satellite Media Tours evolve and improve, but our mission remains the same—to produce compelling, results-driven SMTs,” said Lyons Broadcast PR founder and president Dan Lyons.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
