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Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories. Through a four-step methodology—SIGNAL, SENSE, SPARK and SCALE—the offering is designed to distinguish a fleeting fad from an enduring trend, and curate opportunities from which a brand can strategically connect and drive the conversation. CultureCurrent is powered by the proprietary AI technology of WPP Open in addition to the integration of Ogilvy’s 2,000+ PR, Influence and social experts with creative strategy and execution. “It’s no longer enough for brands to simply keep up with what people are doing—they need to be on time with cultural phenomena and participate in topical conversations in a way that is authentic, visible, and value-adding,” said Julianna Richter, global CEO, Ogilvy PR, Social & Influence. “With CultureCurrent, we're not just observing culture; we're actively shaping it with our clients—and fostering deeper connections and credibility in the process.”
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Forward Global, a risk and reputation management advisory firm with offices in Paris, Brussels, London, Washington D.C., New York, Miami, Los Angeles and Abidjan, is launching a subsidiary in Abu Dhabi. Forward Global Abu Dhabi will offer services including crisis and disputes advisory, public relations and government affairs, regulatory and geopolitical risk matters, digital reputation and thought leadership, as well as investigations and due diligence expertise. The Abu Dhabi launch follows the companyʼs partnership with Ballard Partners. “Having operated in the region for many years, Forward Global is now reinforcing its presence through the creation of a dedicated regional hub,” said Forward Global Partner Jean Tillinac, who will lead the Abu Dhabi subsidiary. “From Abu Dhabi, we will connect the Gulf, the Middle East, Africa, and the West, leveraging the UAEʼs strategic position to further anchor the Forward Global brand in the GCC.ˮ
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Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies. In addition to offering Satellite Media Tour services, the agency provides a full range of broadcast and video production solutions, including radio media tours; podcast series creation and distribution; full-service video production; public service announcement campaigns; and ongoing broadcast pitching, strategy, and media training. “Over the last 20 years, we’ve seen the technology behind Satellite Media Tours evolve and improve, but our mission remains the same—to produce compelling, results-driven SMTs,” said Lyons Broadcast PR founder and president Dan Lyons.
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
PRSA adds author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale to the keynote lineup for ICON 2026, its annual conference for public relations and communications professionals... Publicity for Good founder and CEO Heather Holmes releases “Seen by AI, Found by Customers”... 5W AI Communications publishes “The 5W Retrieval Index — Volume I: The AI Retrieval Economy, 2026.
