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Ways Marketing Solutions, a Riyadh-based marketing and communications group, teams up with former Hill & Knowlton managing director for corporate affairs James Drewer and Mike Mathieson, founder and former CEO of creative agency Cake, to launch Ways Global Communications. Headquartered jointly in London and Riyadh, WGC provides corporate PR, reputation advisory, executive training and coaching. The firm specializes in working with Saudi and Gulf clients to build global reach and credibility, while helping Western companies to position themselves effectively in Saudi Arabia and the wider Gulf. “As Saudi organisations expand internationally, the demand for world-class communications and reputation management is accelerating. Ways Global Communications enables us to partner with trusted, senior experts in London to help businesses on both sides build lasting impact," said Ways Marketing Solutions chairman Abdullah Al Kassem.
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UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot. The move is intended to make UNICEPTA’s reputation and media intelligence capabilities directly accessible within Copilot, allowing communications and reputation leaders to access, analyze and act on real-time insights without leaving their core Microsoft environment. Access can be configured for specific user groups, and the agent can be embedded directly within Teams, Word, or PowerPoint. Through the integration, UNICEPTA’s AI Agent connects securely to its proprietary, LLM-powered data layer via Microsoft connectors within the client’s environment. Clients maintain control over how the integration between the agent and connector is deployed across their organization—no information is shared with Microsoft. “This integration enables communicators to move from static reporting to real-time, AI-powered reputation management — right where their work happens,” said Microsoft 365 Copilot director of product management Chantrelle Nielsen.
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| Mike DuHaime |
MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team. DuHaime will be part of the Making Energy More Affordable and Reliable policy action team. Action teams work with stakeholders and meet regularly to make recommendations to the incoming administration about how to make New Jersey more affordable. Making energy more affordable is one of the Governor-elect’s top priorities. MAD Global, a bipartisan public affairs firm with national, state and local experience, works in sectors including politics, press, public affairs and winning competitive campaigns.
PAN launches a B2B web services offering... Strata, a women- and LGBTQ-owned shop with with deep tech B2B experience, launches....Top of Mind Public Relations, which has offices in Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Washington, and Philadelphia, opens in Albuquerque.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
