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REYA Communications is named U.S. public relations agency of record for Schlosshotel Fiss, a ski-in/ski-out property in the Tyrol region of western Austria. REYA will lead strategic communications, media relations and storytelling for the hotel, positioning it as an international destination for luxury travelers, particularly families who love skiing and outdoor adventure. The hotel offers 135 rooms and suites with mountain views, a culinary program, and a spa and wellness area spanning over 53,820 sq. ft., including the Aqua Monte Waterworld. “REYA’s ability to capture the essence of independent, family-run properties truly resonated with us,” said owner Simone Domenig. “They understand the balance of luxury and warmth that defines Schlosshotel Fiss—and their expertise in the luxury ski sector makes them an ideal partner for our next chapter.”
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B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle, the official destination marketing organization for Seattle and King County, WA, to lead its global football strategy in the build-up to the 2026 FIFA World Cup. Seattle is one of the host cities for the tournament, with games to be played in cities across the United States, Canada and Mexico. The agency will be responsible for building media partnerships, creating authentic football content, and connecting Seattle with audiences across Europe and Asia. “Through our partnership with B-Engaged, we're opening our arms to fans from every corner of the globe for the World Cup,” said Visit Seattle SVP and chief marketing officer Stephanie Byington.
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William Mills Agency, which works with clients in the financial services and fintech sectors, is selected to elevate the industry presence of PentEdge, a company that assists mid-tier financial institutions with AI strategy and execution. WMA will also support PentEdge’s mission to guide financial institutions through responsible, well-governed modernization. “Our work brings together the technology, risk, and operational disciplines banks and credit unions need to modernize safely,” said PentEdge founder and CEO Lisa Pent. “William Mills Agency understands that landscape deeply, and their expertise in financial technology and institutional messaging makes them the ideal partner.”
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
