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REYA Communications is named U.S. public relations agency of record for Schlosshotel Fiss, a ski-in/ski-out property in the Tyrol region of western Austria. REYA will lead strategic communications, media relations and storytelling for the hotel, positioning it as an international destination for luxury travelers, particularly families who love skiing and outdoor adventure. The hotel offers 135 rooms and suites with mountain views, a culinary program, and a spa and wellness area spanning over 53,820 sq. ft., including the Aqua Monte Waterworld. “REYA’s ability to capture the essence of independent, family-run properties truly resonated with us,” said owner Simone Domenig. “They understand the balance of luxury and warmth that defines Schlosshotel Fiss—and their expertise in the luxury ski sector makes them an ideal partner for our next chapter.”
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B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle, the official destination marketing organization for Seattle and King County, WA, to lead its global football strategy in the build-up to the 2026 FIFA World Cup. Seattle is one of the host cities for the tournament, with games to be played in cities across the United States, Canada and Mexico. The agency will be responsible for building media partnerships, creating authentic football content, and connecting Seattle with audiences across Europe and Asia. “Through our partnership with B-Engaged, we're opening our arms to fans from every corner of the globe for the World Cup,” said Visit Seattle SVP and chief marketing officer Stephanie Byington.
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William Mills Agency, which works with clients in the financial services and fintech sectors, is selected to elevate the industry presence of PentEdge, a company that assists mid-tier financial institutions with AI strategy and execution. WMA will also support PentEdge’s mission to guide financial institutions through responsible, well-governed modernization. “Our work brings together the technology, risk, and operational disciplines banks and credit unions need to modernize safely,” said PentEdge founder and CEO Lisa Pent. “William Mills Agency understands that landscape deeply, and their expertise in financial technology and institutional messaging makes them the ideal partner.”
Redpoint adds Inn By The Sea, a resort on the coast of Cape Elizabeth, Maine, to its client roster... Red Lorry Yellow Lorry is named U.S PR agency of record for Halter, which develops GPS-enabled collars that deliver virtual fencing and guidance for cattle... Junipr Public Relations and R-to-V Marketing team up to raise the profile of boutique hotel The Belfry House.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
