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Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities previously only available to elite investors, to lead a comprehensive corporate rebrand and full website redevelopment. Tier One led brand strategy, visual identity modernization, messaging refinement, and UX-forward website design and development for InvestGreen’s next phase of growth as the company expands its market presence, including via its recently-completed initial public offering. “Tier One brings deep experience supporting organizations telling complex stories at the intersection of technology, sustainability, and finance,” said InvestGreen CEO and co-founder Andrew McLean. “The rebrand strengthens our ability to communicate our mission and deliver an intuitive digital experience for individuals seeking to invest in the green economy.”
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Campstories is named PR agency of record for the City of Napa. The agency will partner with the city — interviewing residents, business owners, and its one-of-a-kind personalities, as well as exploring the many layers that define Napa — to develop a PR strategy celebrating its history, culture and community. The program will focus on storytelling that positions Napa as a destination renowned not only for its wine, but also its creativity, culture and unmistakable sense of place. “The Campstories team understands that storytelling and our city’s characters are central to the future of visitation and economic development in Napa, and we can’t wait to share Napa’s stories with the world,” said City of Napa economic development coordinator Jennifer Owen.
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| Ryan Lu |
Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu for global representation across all projects. The agency will be handling media relations for Lu and building out her profile as a thought leader. Its efforts will include booking her as a guest on podcasts, securing features and expert opportunities in relevant outlets, and supporting efforts to secure high-profile guests for Lu’s podcast. Events outreach and in-person speaking opportunities are on the table as well. Lu has established a strong presence on the creator commerce platform Passes, and has secured brand partnerships with major companies including Google, Tinder, Sephora, and Microsoft, reaching over 1.5M followers across all social platforms. “Lewis Line is thrilled to partner with Ryan to amplify her narrative,” said Lewis Line founder Charlie Lewis.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
