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Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities previously only available to elite investors, to lead a comprehensive corporate rebrand and full website redevelopment. Tier One led brand strategy, visual identity modernization, messaging refinement, and UX-forward website design and development for InvestGreen’s next phase of growth as the company expands its market presence, including via its recently-completed initial public offering. “Tier One brings deep experience supporting organizations telling complex stories at the intersection of technology, sustainability, and finance,” said InvestGreen CEO and co-founder Andrew McLean. “The rebrand strengthens our ability to communicate our mission and deliver an intuitive digital experience for individuals seeking to invest in the green economy.”
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Campstories is named PR agency of record for the City of Napa. The agency will partner with the city — interviewing residents, business owners, and its one-of-a-kind personalities, as well as exploring the many layers that define Napa — to develop a PR strategy celebrating its history, culture and community. The program will focus on storytelling that positions Napa as a destination renowned not only for its wine, but also its creativity, culture and unmistakable sense of place. “The Campstories team understands that storytelling and our city’s characters are central to the future of visitation and economic development in Napa, and we can’t wait to share Napa’s stories with the world,” said City of Napa economic development coordinator Jennifer Owen.
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| Ryan Lu |
Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu for global representation across all projects. The agency will be handling media relations for Lu and building out her profile as a thought leader. Its efforts will include booking her as a guest on podcasts, securing features and expert opportunities in relevant outlets, and supporting efforts to secure high-profile guests for Lu’s podcast. Events outreach and in-person speaking opportunities are on the table as well. Lu has established a strong presence on the creator commerce platform Passes, and has secured brand partnerships with major companies including Google, Tinder, Sephora, and Microsoft, reaching over 1.5M followers across all social platforms. “Lewis Line is thrilled to partner with Ryan to amplify her narrative,” said Lewis Line founder Charlie Lewis.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
