ICR is handling media and investor relations for Vancouver-based Lululemon Athletica as the trendy marketer of yoga gear is recalling its "see through" exercise pants.
In its March 18 recall announcement, Luluemon said the quality of its pants remains the same but the "coverage does not, resulting in a level of sheerness in some of our women’s black Luon bottoms that falls short of our very high standards."
The all-too-revealing pants account for about 17 percent of Luluemon’s inventory. It warns customers of a "shortage in our supply of black Luon pants and crops."
CEO Christine Day "regrets any inconvenience this has caused our guests."
The company expects the recall to "have a significant impact on our financial results." It now expects a five-to-eight percent rise in quarterly sales, down from the earlier 11 percent projected sales increase.
The stock price of the NASDAQ-listed company dipped $1.50 today to $64.38.
ICR senior VP Alecia Pulman works the Luluemon business.
The Alliance of Motion Picture and Television Producers has retained The Levinson Group for PR support in its battle with striking screenwriters and actors over compensation and the use of artificial intelligence.
Real Chemistry has recruited Edelman US crisis & risk chair Steve Behm as practice leader of its crisis communications and corporate reputation practice. It also adds Weber Shandwick social impact veteran Brian Tjugum to head its group.
When dealing with a crisis, you need to start by identifying where in proximity to the organization’s reputation it lies, so, like a cancer, you can isolate it and neutralize it before it grows.
The Levinson Group makes its debut in Band 1, the top category for crisis PR & communications firms, in this year’s rankings from Chambers.
The best way to survive a social media crisis is never to get into one in the first place.
Have a comment? Send it to 
No comments have been submitted for this story yet.