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CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets. The restaurants are the flagship brand of hospitality development group Simplevenue. CIIC PR will develop and execute a strategic communications program aimed at strengthening Simplevenue’s brand presence across the U.S. Its efforts will include targeted media relations, influencer engagement and brand storytelling initiatives to highlight the concept’s blend of culinary artistry and immersive dining. The agency will salso support the brand’s marketing strategy as Sushi by Boū opens new locations and expands within existing markets nationwide. Omakase is a multi-course tasting menu featuring sushi, sashimi and other seasonal dishes. “Sushi by Boū is a true trailblazer in the omakase space, redefining the dining experience with creativity, precision, and personality,” said CIIC PR founder & CEO Carolyn Izzo.
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5W signs on as agency of record for water technology company VVater, developer of the Farady Reactor, an electrified water purification system capable of destroying such contaminants as PFAS, microplastics and pathogens, without producing secondary waste. The agency is charged with leading an integrated communications strategy designed to raise the profile of VVater's technology, amplify its leadership in the field of water electrification, and expand visibility across corporate, environmental, industrial and innovation-driven audiences. Its efforts will include executive thought leadership, proactive media relations, narrative development, strategic storytelling and campaigns highlighting VVater's commercialization and global momentum. “Partnering with 5W gives us a strategic ally who understands not just the technology, but the stakes, and can help us tell that story with the depth and urgency it deserves," said VVater co-founder, CEO and chairman Kevin Gast.
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Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan. Firecracker will be responsible for boosting brand awareness and bookings for the hotel brand in the US and Canada, with campaigns tailored to target states whose residents are highly likely to visit Japan, (including California, New York and Hawaii), as well as Canadian cities such as Vancouver and Toronto. "Firecracker PR is excited to introduce the esteemed MIMARU brand to the discerning travel market in North America, letting families know they have an option that blends the convenience of hotels with the spaciousness of apartments when visiting Japan," said Firecracker senior partner Edward Yang.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
