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PAN launches a B2B Web Services offering, which will focus on expanding the agency’s integrated marketing services with an analytics-led approach to website strategy, design, messaging, development and long-term optimization. Core services of the offering include technical, UX and SEO audits that reveal structural issues and opportunities for improvement; updated site navigation and information architecture; design systems and visuals shaped through workshops, moodboards and iterative exploration; and site copy and content that supports both traditional search and AI-driven results. The work is delivered by a cross-functional team with expertise in UX, design, development, analytics and B2B storytelling. “Our clients want a connected experience across their entire marketing ecosystem; the website is a major part of that,” said VP of integrated marketing and web services Chris Nardone. “This offering gives them a partner who can align with them, from discovery through launch, and sustain momentum long after the site goes live.”
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Strata, a women- and LGBTQ-owned strategic communications agency for deep tech B2B companies, launches. The agency works with a range of deep-tech B2B companies across semiconductors, electronics, and industrial technology markets, and is available to support additional organizations seeking strategic communications expertise. Its services include communications strategy and planning, media and analyst relations, social media, executive visibility, GEO/LLM optimization, and technical and thought leadership content creation. Strata was founded by CEO Kerry McClenahan, VP of client strategy Sarah MacKenzie and VP communities Zach Hynoski, who worked together in senior leadership roles at Publitek, a Next 15 company. “Too often, deep-tech communications breaks down not because the story lacks substance, but because it’s told in a piecemeal fashion,” said McClenahan. “Our work is about creating inter-platform synergy in storytelling.”
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Top of Mind Public Relations, which has offices in Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Washington, D.C., and Philadelphia, opens a new location in Albuquerque, NM. The Albuquerque office is intended to strengthen Top of Mind’s national reach and allow it to better serve clients throughout the Southwestern United States. Account manager and digital marketing leader Courtney Moberley Moreno will oversee the office. “We’ve seen consistent growth from clients in the Southwest, and establishing a local presence in Albuquerque allows us to provide the same personalized service and strategic expertise that our clients in Florida and along the East Coast have come to rely on,” said Top of Mind Public Relations founder and president Paola Iuspa-Abbott.
The New York Chapter of the Public Relations Society of America names Attention Comms CEO Paul Cohen as 2026 president of its board of directors. Cohen succeeds Ken Kerrigan, who has held executive posts at Bliss Group, Infinite and Weber Shandwick... Startr Co. of Los Angeles, marks its 10th anniversary with the launch of a renewed brand identity and redesigned website.... Michael Best Strategies, an affiliated consulting firm of national law firm Michael Best, is introducing a corporate advisory service.
Real Chemistry launches RC Resolve, a healthcare advisory practice... Seven Letter, a bipartisan strategic communications firm, adds offices in Los Angeles, New York, and Huntsville... GMMB founding partner David Mitchell died on Jan. 2 at 75. Mitchell’s career in communications began in June 1978, when he joined the staff of the United Auto Workers as assistant to the director of public relations and publications.
Berns Communications Group expands its advisory services and rebrands as Berns & Co... DVV Media International, a B2B media and events company serving the transport and logistics markets, sells its Road portfolio of products to Mark Allen Group... MAD Global Strategy of New Jersey launches a Washington presence. 
Motio is launched by former BPD chief strategy & innovation officer Sasha Boghosian and Ryan Colaianni, who was CCO at BPD as well as an SVP at Edelman... PMG acquires Digital Voices, an influencer marketing agency with a team of 70 employees across London, New York and Costa Rica... Gregory
Marketing Maven signs on to work with AI-native application platform Cogzia... Curtiss Partners, a consultancy dedicated to elevating executive communications, strengthening leadership effectiveness, and translating complex strategies into clear, actionable narratives, launches... Origin & Oak Creative, a marketing and communications agency specializing in culturally competent, community-centered messaging for B2B clients, opens its doors.
