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| (L-R) Robin Colwell, Annie Shea Weckesser |
Intel is bringing on Robin Colwell, who was most recently deputy assistant to President Trump, as VP of government affairs and Annie Shea Weckesser, who was CMO at AI platform SambaNova as SVP and chief marketing and communications officer. Before joining Trump’s staff, Colwell was a principal at BGR Group and founder and principal at Convergence Strategies. She will lead Intel’s global engagement with policymakers, regulators, and industry leaders. “She has a rare ability to navigate dynamic policy environments and deliver outcomes that benefit businesses, policymakers, and the communities they serve,” said Intel CEO Lip-Bu Tan. Weckesser has led U.S. marketing and communications at NIO Inc. and spent nearly a decade in global marketing and communications roles at Cisco. “Her leadership will be essential as we sharpen our message and position Intel for long-term success,” said Tan.
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| Jason Hobar |
Cal Athletics, which represents the University of California at Berkeley’s sports teams, names Jason Hobar as CMO. Hobar most recently spent over a decade at Nike, where, among other posts, he served as director of the company’s production studio, overseeing a team of more than 70 digital creatives. He was previously Cal Athletics' director of creative services and licensing. In his new post, Hobar will oversee Cal Athletics’ efforts in marketing, fan experience and digital media, focusing on revenue generation, increased attendance and increased television viewership. The addition of Hobar further positions the athletic department to thrive in this new era of intercollegiate athletics. "Jason is a highly respected and accomplished leader in the marketing and branding space, and the combination of his creativity, entrepreneurship and visionary leadership are just the ingredients we need to help tell the story of Cal Athletics and continue to elevate our brand,” said Cal Athletics co-directors Jenny Simon-O'Neill and Jay Larson.
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| James Nicholas Kinney |
INVNT, a brand storytelling agency, names James Nicholas Kinney global chief AI officer, a newly created role. Kinney joins the agency from Media.Monks, where he was global chief people officer. He was previously global chief diversity, equity and inclusion officer and North American chief people officer at Ogilvy. His new role is part of INVNT’s efforts to accelerate the integration of AI across all the agency’s departments and divisions. Kinney will be responsible for leading client-facing AI innovation, helping global brands scale their experiences and campaigns through intelligent machine learning, and driving new business opportunities grounded in AI-powered transformation. “James is uniquely qualified for this role, one of the foremost minds in AI-enabled organizational design with a rare blend of HR leadership and agency experience mixed with advanced AI training,” said INVNT chairman and chief growth officer Scott Cullather. “He understands how humans and machines can coexist to drive meaningful progress.”
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
