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HOPSCOTCH, an international communications group founded in France, opens a Swiss office. HOPSCOTCH Switzerland, based in Geneva, draws on the group’s areas of expertise, which include events, congresses, public affairs, public relations, influence, media and consulting. It will operate across such sectors as luxury, healthcare, sport, institutions and NGOs, banking and finance, consumer goods, agri-food and tourism, supporting Swiss and international organizations in their global communication strategies. The launch of the agency is led by co-directors Stéphanie Grizaud and Edouard Neveu. Grizaud collaborated with the Group for ten years in Paris before relocating to Geneva. Neveu, who has been based in Geneva since 2014, has worked with sports, food & beverage and lifestyle brands. Both are veterans of Geneva-based MCI Group and Black Flower Agency.
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5W expands its gambling PR and digital marketing services. The expansion, which is focused on helping iGaming operators, sports betting platforms, casinos, esports brands and gaming studios prepare for the year ahead, will provide clients with integrated PR, digital marketing, and online reputation management solutions. Its services include media relations, influencer partnerships, content creation, SEO, social campaigns, email marketing, event promotion, and crisis communications. “By integrating PR, digital marketing and reputation management, we help clients stand out, connect with audiences, and build trust that drives growth for the year ahead," said 5W founder and chairman Ronn Torossian.
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Ripley PR issues a public service announcement urging business owners and internal communication leaders to proactively warn employees about the growing sophistication of impersonation and cyber scams during the holiday season. The agency emphasizes that this is a nationwide trend impacting companies of all sizes, particularly when scammers can mimic leadership signatures and tone. With teams moving to close out Q4 and manage hectic schedules, scammers are counting on distraction and urgency to slip through, making it crucial for all employees to be vigilant and proactive. “Leadership communication is crucial for keeping employees alert,” said Ripley PR founder and CEO Heather Ripley. “Companies need a culture where people feel empowered to verify suspicious requests without fear or embarrassment, and where leadership provides ongoing education and calls to awareness.”
The New York Chapter of the Public Relations Society of America names Attention Comms CEO Paul Cohen as 2026 president of its board of directors. Cohen succeeds Ken Kerrigan, who has held executive posts at Bliss Group, Infinite and Weber Shandwick... Startr Co. of Los Angeles, marks its 10th anniversary with the launch of a renewed brand identity and redesigned website.... Michael Best Strategies, an affiliated consulting firm of national law firm Michael Best, is introducing a corporate advisory service.
Real Chemistry launches RC Resolve, a healthcare advisory practice... Seven Letter, a bipartisan strategic communications firm, adds offices in Los Angeles, New York, and Huntsville... GMMB founding partner David Mitchell died on Jan. 2 at 75. Mitchell’s career in communications began in June 1978, when he joined the staff of the United Auto Workers as assistant to the director of public relations and publications.
Berns Communications Group expands its advisory services and rebrands as Berns & Co... DVV Media International, a B2B media and events company serving the transport and logistics markets, sells its Road portfolio of products to Mark Allen Group... MAD Global Strategy of New Jersey launches a Washington presence. 
Motio is launched by former BPD chief strategy & innovation officer Sasha Boghosian and Ryan Colaianni, who was CCO at BPD as well as an SVP at Edelman... PMG acquires Digital Voices, an influencer marketing agency with a team of 70 employees across London, New York and Costa Rica... Gregory
Marketing Maven signs on to work with AI-native application platform Cogzia... Curtiss Partners, a consultancy dedicated to elevating executive communications, strengthening leadership effectiveness, and translating complex strategies into clear, actionable narratives, launches... Origin & Oak Creative, a marketing and communications agency specializing in culturally competent, community-centered messaging for B2B clients, opens its doors.
