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HOPSCOTCH, an international communications group founded in France, opens a Swiss office. HOPSCOTCH Switzerland, based in Geneva, draws on the group’s areas of expertise, which include events, congresses, public affairs, public relations, influence, media and consulting. It will operate across such sectors as luxury, healthcare, sport, institutions and NGOs, banking and finance, consumer goods, agri-food and tourism, supporting Swiss and international organizations in their global communication strategies. The launch of the agency is led by co-directors Stéphanie Grizaud and Edouard Neveu. Grizaud collaborated with the Group for ten years in Paris before relocating to Geneva. Neveu, who has been based in Geneva since 2014, has worked with sports, food & beverage and lifestyle brands. Both are veterans of Geneva-based MCI Group and Black Flower Agency.
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5W expands its gambling PR and digital marketing services. The expansion, which is focused on helping iGaming operators, sports betting platforms, casinos, esports brands and gaming studios prepare for the year ahead, will provide clients with integrated PR, digital marketing, and online reputation management solutions. Its services include media relations, influencer partnerships, content creation, SEO, social campaigns, email marketing, event promotion, and crisis communications. “By integrating PR, digital marketing and reputation management, we help clients stand out, connect with audiences, and build trust that drives growth for the year ahead," said 5W founder and chairman Ronn Torossian.
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Ripley PR issues a public service announcement urging business owners and internal communication leaders to proactively warn employees about the growing sophistication of impersonation and cyber scams during the holiday season. The agency emphasizes that this is a nationwide trend impacting companies of all sizes, particularly when scammers can mimic leadership signatures and tone. With teams moving to close out Q4 and manage hectic schedules, scammers are counting on distraction and urgency to slip through, making it crucial for all employees to be vigilant and proactive. “Leadership communication is crucial for keeping employees alert,” said Ripley PR founder and CEO Heather Ripley. “Companies need a culture where people feel empowered to verify suspicious requests without fear or embarrassment, and where leadership provides ongoing education and calls to awareness.”
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
