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Finn Partners chair, global health and purpose Gil Bashe is releasing a book that takes an in-depth look at how fragmentation is quietly undermining the quality of services provided by the health care system. “Healing the Sick Care System: Why People Matter, which comes out on Feb. 2, illustrates how empathy and collaboration can realign care around what matters most: people. It says that when patients feel heard and professionals are supported, outcomes improve and trust returns. The book reached #1 in several Amazon categories after preorders began, which Bashe says is a sign that there is an appetite across the health ecosystem for thoughtful conversations about where the industry is headed and how it might better serve people.
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ON24, an engagement platform for B2B enterprise sales and marketing, enters into an agreement to be acquired by Cvent, a meetings, events and hospitality tech provider. ON24’s enterprise-grade webinar and digital engagement capabilities, first party engagement data and AI-powered workflows will be integrated into Cvent’s event technology offerings. The combined entity will support marketing, sales, customer success and event teams. “We look forward to supporting ON24 as they continue to deliver value and working together to expand how brands engage audiences across digital and in-person experiences,” said Cvent founder and CEO Reggie Aggarwal.
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GeniusVets, a marketing, client-engagement and analytics platform focused on veterinary and dental practices, is acquired by ProSites, which offers digital marketing and patient engagement solutions—including websites, dental SEO, paid ad solutions, review management and insurance verification. The transaction was handled by M&A advisor 733Park. The unified offering will provide expanded marketing and engagement tools; smarter data-driven growth strategies; and more comprehensive support and scalable tech infrastructure. “GeniusVets has always been about elevating practices with tools that drive real results,” said ProSites CEO & co-founder Harley Orion. “This partnership gives us the resources to go further, faster. ProSites shares our mission."
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Moburst, which develops digital marketing and AI-powered solutions for its clients, receives an $11.8M investment from private investment firm Chrysalis Holdings, LLC... BoardroomPR launches its Answer Engine Optimization service which is designed to help businesses strengthen visibility and authority... Matter ups its focus on strategic video production services.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
