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Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest. Foundral, which brings together high-performing commercial HVAC contractors, selected Ripley PR for its deep industry knowledge and proven ability to elevate brands in the trades and construction sectors. The agency's expertise spans media relations, brand strategy, crisis communications and thought leadership. Foundral acquires contracting companies with strong local and regional legacies and equips them to both preserve their culture and strengthen their market position. "With Ripley PR, we've found a partner who can provide us the support we need to share our message, advocate for contractors and ultimately propel the trades forward," said Foundral CEO Jason Richards. View O'Dwyer's list of PR firms specializing in industrial PR.
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The Door, a lifestyle, hospitality and culture-focused communications subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand. The Door was tasked with crafting clear, straightforward explanations to tell the brand’s reinvention story across business and financial media, reinforce market confidence and enable a more substantive conversation around its refreshed identity. The agency capitalized on Hooters' social momentum by guiding the brand into new conversations with consumers, leveraging such initiatives as an exchange with online language-learning brand Duolingo that expanded into real-time cultural chatter, offering proof that Hooters' social currency was already strengthening. "The brand's openness and clarity set the foundation, and through The Door we were able to amplify that story, protect the brand's equity, and show the market that Hooters is both well-run and culturally relevant," said The Door AVP Michela DellaMonica. O'Dwyer's ranks the top PR firms specializing in food & beverage PR.
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William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services. The agency will support BAFS with strategic public relations, media relations and industry positioning, with an emphasis on commercial lending growth, operational efficiency, and the evolving needs of community banks and credit unions. BAFS combines deep operational expertise with its proprietary BLAST platform to help financial institutions originate, manage and scale commercial loan portfolios. “William Mills Agency understands our market, our clients, and the regulatory environment in which we operate,” said BAFS president and CEO Richard Guillot. See top financial PR firms ranked by O'Dwyer's.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
