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Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest. Foundral, which brings together high-performing commercial HVAC contractors, selected Ripley PR for its deep industry knowledge and proven ability to elevate brands in the trades and construction sectors. The agency's expertise spans media relations, brand strategy, crisis communications and thought leadership. Foundral acquires contracting companies with strong local and regional legacies and equips them to both preserve their culture and strengthen their market position. "With Ripley PR, we've found a partner who can provide us the support we need to share our message, advocate for contractors and ultimately propel the trades forward," said Foundral CEO Jason Richards. View O'Dwyer's list of PR firms specializing in industrial PR.
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The Door, a lifestyle, hospitality and culture-focused communications subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand. The Door was tasked with crafting clear, straightforward explanations to tell the brand’s reinvention story across business and financial media, reinforce market confidence and enable a more substantive conversation around its refreshed identity. The agency capitalized on Hooters' social momentum by guiding the brand into new conversations with consumers, leveraging such initiatives as an exchange with online language-learning brand Duolingo that expanded into real-time cultural chatter, offering proof that Hooters' social currency was already strengthening. "The brand's openness and clarity set the foundation, and through The Door we were able to amplify that story, protect the brand's equity, and show the market that Hooters is both well-run and culturally relevant," said The Door AVP Michela DellaMonica. O'Dwyer's ranks the top PR firms specializing in food & beverage PR.
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William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services. The agency will support BAFS with strategic public relations, media relations and industry positioning, with an emphasis on commercial lending growth, operational efficiency, and the evolving needs of community banks and credit unions. BAFS combines deep operational expertise with its proprietary BLAST platform to help financial institutions originate, manage and scale commercial loan portfolios. “William Mills Agency understands our market, our clients, and the regulatory environment in which we operate,” said BAFS president and CEO Richard Guillot. See top financial PR firms ranked by O'Dwyer's.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
