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August was engaged to provide overall communications support and work the media in support of private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc. Broadwood Partners and its affiliates together own 30.2 percent of the outstanding common stock of STAAR Surgical Company, making it the company’s largest shareholder. The agency worked on press releases and media engagement, as well as supplying strategic advice. Don Bilson at research advisory Gordon Haskett called the proxy battle the “fight of the year.” Based on preliminary results, shareholders voted decisively to reject the proposed transaction. “We appreciate that so many shareholders recognize the value of STAAR and share our enthusiasm for the Company’s bright future,” said Broadwood founder and president Neal C. Bradsher.
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5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand within the KISS portfolio. The agency will lead KISS Colors & Care's earned media strategy, driving product discovery, stylist advocacy and spokesperson visibility across beauty, lifestyle and trade outlets. In collaboration with the brand, 5W will create media-forward events, strategic partnerships, and awards initiatives to showcase innovation and leadership in the textured hair category. "This partnership allows us to engage consumers with greater intention and authenticity, extending beyond product launches to honor textured hair not as a trend, but as a lived experience and powerful form of self-expression,” said KISS Colors & Care head of global marketing Karonda Cook.
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Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain. The agency will spearhead public relations, social media and influencer programs focusing on expanding Stonefire Grill’s reach and deepening guest engagement. Working with Stonefire Grill’s leadership team, Powerhouse will develop strategic campaigns aimed at highlighting the brand’s seasonal menu innovations, philanthropic initiatives and hospitality. “Powerhouse’s integrated approach to brand communications makes the agency the perfect partner to amplify our food, our people and our purpose—while helping us reach new guests and strengthen the bonds that have defined Stonefire for 25 years,” said Stonefire Grill CMO Jennifer Weerheim.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
The Brandman Agency adds Lighthouse Hotel Management, the operational arm of Molo Hotel Group, to its portfolio... Harvest Communications picks up investor relations and corporate communications consulting duties for SafeSpace Global Corporation... William Mills Agency is engaged by payment management and receivables company CheckAlt.
