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The Public Relations Global Network adds Agence Profile in Paris and IDDEA Comunicaciones in Bogotá to its membership. Founded in 2000, Agence Profile serves brands in finance, consulting, lifestyle sector and tech. In 2012, the agency expanded its digital work by acquiring a digital agency and since 2024, its digital projects have been grouped under the “Polarité” brand. IDDEA Comunicaciones specializes in strategic communications, public affairs and crisis management, working with clients in verticals including infrastructure, energy, health and finance. The agency is known for deep analysis of the business and political climate, helping clients shape public opinion and manage tough markets. “France and Colombia are both vital markets for our clients,” said PRGN president Frédéric François, who is managing partner of Two cents in Belgium and the Netherlands. “By welcoming these agencies, our clients continue to have access to the best local knowledge, expertise and the latest tools, wherever they do business.”
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Signal Group, a DC-based firm, launches AI Frame, a public affairs platform to help organizations understand and manage how they appear across Large Language Model AI platforms. The new offering’s core components are Discover (a baseline analysis of how an organization and key issues appear in AI-generated responses); Monitor (which provides ongoing tracking and alerts for shifts in reputation and influence); and Guide (actionable recommendations and strategic support to help clients optimize their narratives). “AI Frame gives us the chance to see how the AI agents we interact with each day perceive organizations and their key issues so that we can shape the profile, position, and messaging for key constituencies that matter most – including elected officials and their staff, journalists, and policy stakeholders,” said Signal Group VP of analytics and intelligence Grace Dahl.
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Spears Group, a New Orleans-headquartered integrated marketing and advertising agency, sets up shop in Houston. Jamel Langley, who has been director of account service at the agency since 2024, will lead the Houston office. Spears Group will also continue serving clients from its New Orleans headquarters, maintaining a senior-level team. The move underscores the agency’s strategic growth in the Gulf South. Spears has worked with brands including Chevron, the NBA, the NFL, the W.K. Kellogg Foundation, Capital One Bank, Raising Cane’s Chicken Fingers, and Ochsner Health, the largest healthcare system in Louisiana. “Houston represents an unparalleled opportunity to engage with a market defined by innovation, multicultural influence, and strategic growth potential,” said Spears CEO Cleveland Spears, III.
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IPREX brings on new partner agencies in Italy, Chicago, Las Vegas and India. The new partners are Aurai Consulting in Milan, Bear Icebox Communications in Chicago and Magnitude of Change in Las Vegas. IPREX has also welcomed Talking Point Communications in India as the inaugural participant in its Cohort Program, a structured pathway for prospective partners entering the network. “Welcoming new partners of this caliber strengthens our presence in important markets and adds depth to the expertise our partners can draw on,” said IPREX global president Ann-Marie O’Sullivan. “Each agency brings strong leadership, a willingness to collaborate and a clear point of view about how to grow. That is what keeps our network strong.”
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
