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| Asad Ayaz |
The Walt Disney Company names Asad Ayaz to lead its newly established enterprise marketing and brand organization. Ayaz has been with Disney since 2005, most recently as chief brand officer. He has also served as president of marketing for Disney Entertainment and was EVP and head of theatrical marketing for the Disney Live Action, Pixar, Marvel, Disney Animation and Lucasfilm units. As chief brand and marketing officer, Ayaz will oversee marketing teams across the company to support a more connected approach to how it elevates its campaigns and advances the business goals of each segment and the company as a whole. He will report to CEO Bob Iger and to the segment chairs. “It’s clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit,” said Iger.
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| Beth Leonard |
Kaiser Permanente, which provides integrated healthcare services, is bringing on Beth Leonard as SVP and chief public affairs officer, effective Feb. 2. Leonard was most recently chief corporate affairs officer at Walgreens Boots Alliance, leading a team responsible for managing all internal and external relationships. She was previously chief corporate affairs officer at EmblemHealth, a New York not-for-profit health plan. She has also served as EVP of public affairs and strategic initiatives for AHIP (formerly America’s Health Insurance Plans), and worked on presidential, congressional, gubernatorial and mayoral campaigns. In her new role, Leonard will lead all communications, government relations, and community relations activities at the federal, state and local levels. “Beth is an extraordinary communications strategist and skilled advocate for high quality, affordable health care,” said Kaiser Permanente EVP, enterprise strategy and business development Sam Glick.
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| Delia Osegueda |
AIC Hotel Group, which operates such brands as Nobu Hotels, Hard Rock Hotels, AVA Resort and Spa and the UNICO Collection, hires Delia Osegueda as VP, global partnerships. Osegueda joins AIC from all-inclusive resort company Blue Diamond Resorts, where she was most recently director of global contracting and account development. In her new post, Osegueda will spearhead the company’s efforts to drive international growth and amplify its presence with partners in the U.S., Canada, Europe and Asia. “She has worked with a diverse range of clients and partners, and her expertise with global markets will be instrumental in supporting the company’s continued growth,” said AIC Hotel Group VP, sales, marketing and e-commerce.
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.
Christina Hoggatt, who has directed strategic communications for the U.S. Space Command and U.S. Space Force, joins HawkEye360, a provider of domain awareness and early-warning indicators to the U.S. Government and allied partners, as SVP, global communications.
Lark-Marie Antón, chief communications and brand officer at USA TODAY Co. (formerly Gannett), has joined Authentic Brands Group as CCO.
Katie Cronen, who spent nearly 16 years at maslansky + partners,
Reputation Advisors International brings on Loreley Maldonado, founder and CEO of Mexico City-based Eje Comunicación, as its newest member... Phoenix Children's, one of the nation's largest pediatric health systems, brings on Kevin Snyder as VP of marketing & communications... Motive, an AI platform for physical operations, names Andrew Bennett CMO.
